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'LLYLM', Rosalía's new song, is already circulating on WhatsApp twelve hours before its premiere in Spain

2023-01-26T16:28:22.065Z


The theme has jumped from Spotify in New Zealand, where it could be accessed by its early time zone, to mobile phones in the rest of the world


Rosalía's fans did not want to wait to hear her new song, entitled

LLYLM,

until midnight this Thursday, when its launch in Spain is scheduled.

During the morning of today, an audio preceded with the label "forwarded many times" has broken into many WhatsApp conversations.

The time difference with New Zealand, where at 12:00 on the peninsula it is 00:00 the following day, has allowed hundreds of followers of the Catalan to listen to her latest song for the first time.

The key?

The geographic location system of

streaming

music platforms such as Spotify.

'LLYLM' by Rosalía now available in New Zealand 🇳🇿 https://t.co/15XQc2Mie8

— MOTOMAMI TOUR |

Fan Page (@rosaliaposting) January 26, 2023

The application offers record companies the possibility of releasing the latest from their artists in two ways: choosing a time in a specific country and adapting it to different time zones;

or choose a single time for all countries.

Rosalía's company has chosen the second:

LLYLM

can be heard at midnight in each country.

The picaresque of the fans is acute, and this time they have achieved it with a series of hacks and hacking programs that allow you to change the geographic location of a Spotify account and make or download a recording of the song on your device.

In this way, they have shared the audio through WhatsApp and Telegram and the opinions have flooded social networks.

The American islands Baker and Howard will be the last to hear the

single

of the Catalan, in the same way that they receive the new year last.

Since it is not the first time that Rosalía's company has opted for this strategy, since her latest album,

Motomami

(2022), also had a staggered release, many fans in Spain were already waiting at noon this Thursday.

are you going to listen to leaked LLYLM?

— laurita 🦋 (@inspiredrosalia) January 26, 2023

Opinions on the song are at odds between those who trusted that the lyrics would be in English and those who praise the return to the beginnings of Rosalía and

El mal querer

(2018).

And it is that

LLYLM

is halfway between her first and last album,

Motomami

(2022).

The artist has given her personal and identifying flamenco touch to urban music, marking the rhythm of the song with clapping, which plays a leading role in the stanzas mixed with the Catalan woman's whispered voice.

“Three songs in one”, some of her followers have defined her, because she travels through three moments: from the urban to the tranquility of folk music and a version of English pop.

Although she has accumulated several collaborations in English with artists such as James Blake or The Weeknd, the singer has launched for the first time to interpret a song of hers in this language or at least part of it.

The Catalan has been playing with her audience all month: she let them believe for weeks that the song was not in Spanish.

Until two days ago, when she revealed that only the chorus is in English.

In this he sings:

"Baby lie like you love me / Lie like you love me",

phrase that gives the song its title and which literally translated would be "lie to me as if you loved me" -in reference to "lie to me and tell me you love me" —.

1/27 pic.twitter.com/DJ5klD0pgN

— ROSALÍA (@rosalia) January 23, 2023

Although she hasn't revealed the story behind the lyrics of

LLYLM

, her fans have been left to imagine.

Some point out that she tells how she met the singer Rauw Alejandro, her current partner, one carnival day in Spain and "how she just wanted to get excited about that love."

The reality is that the lyrics speak of a person who frees her from someone who doesn't love her the way she wants him to love her.

"And the sentence ends," says one of the verses.

Despite the staggered premiere of the song, the singer has managed to create great expectations during this month.

She has innovated in the way of promoting the launch.

Far from advertising it on networks for weeks, as is usual, Rosalía uploaded a video to her profiles with a preview in which she appeared with Rauw Alejandro on her vacation in Japan and that she deleted shortly after.

This immediately caused a barrage of screenshots to be uploaded to the internet to share the sound of this new single.

I perfectly remember that afternoon of the 5th of this month when I heard these seconds of Rosalía's “LLYLM” for the first time and I was obsessed and now I can't believe that we are less than 24 hours away from listening to the full version.

pic.twitter.com/y9qcZEgw1H

— Mane Guillory (@aliasmanevol) January 26, 2023

But it did not stay there.

The 15 seconds that will sound the most on mobiles, that piece that is succeeding on TikTok, have been available for two weeks.

The artist put sound on the map in early January with a video in which she was spinning inside a Christmas tree of lights.

At the time this is being written, hours before the release, the audio has 650

reels

on Instagram and almost 4,300 tiktoks.

Among these, an endless number of dances that want to become the new trend in networks.

Even her followers have speculated about her launch strategy: "Rosalía inserting the phrase that today is carnival now that there are two weeks left for carnival and everyone is going to upload stories to Instagram with that part."

They have even organized to give a boost to the singer's numbers;

For example, in Colombia they have graffitied the city of Cali with some part of the song.

Source: elparis

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