In a sector with a fragile financial balance, how can you succeed in imposing a new brand?
After long months marked by the health crisis, the French press landscape has been experiencing a new lease of life for a year and a half, with the remarkable launch of several print and digital titles.
"The dynamism and creativity are clearly back in the press, which has largely managed to survive the economic difficulties linked to the pandemic",
notes media specialist and investment banker Jean-Clément Texier.
It was the Unique Héritage Media (UHM) group that opened the dance in June 2021, by launching the monthly scientific magazine
, with former journalists from
Sciences & Vie
(bought by Reworld Media).
“The idea was to adopt a sparkling tone to show how science tells the world.
And not to tell the news of science… We felt that this offer was not yet on the market”
, explains Emmanuel Mounier, president and founder of UHM…
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