The figures confirm this a little more every day.
After television, subscription video-on-demand (SVOD) platforms are also caught up in the “old peril”.
On this point, the latest edition of the Observatory of Video on Demand of the CNC (National Center for Cinema), published on Friday, is likely to cause coughing in the staffs of the giants of paid streaming.
In France, the number of 15-24 year olds using Netflix, Amazon Prime, Disney+, AppleTV+, etc. daily.
has been halved in less than three years!
In the first quarter of 2020, the CNC counted 2.5 million.
In the third quarter of 2022, they were only 1.2 million.
The slope is steep and the evolution fast.
This erosion has accelerated significantly over the past year, “
says Cécile Lacoue, director of studies, statistics and forecasting at the CNC.
“Over the years, platforms have expanded their audience.
They have set up less targeted programming, which is therefore of less interest to young people
.
This
does not mean that they no longer watch series or films on these platforms.
But that they consume less and especially less regularly
, she explains.
This newly available brain time in young people is not wasted for everyone.
"In the United Kingdom, where we observe the same trend, surveys have shown that this attention was mainly captured by social networks and video games
," adds the expert.
Last spring, a study by Vertigo Research concluded that in France, nearly half of the free time of 15-24 year olds was taken up by the same two activities: social networks and video games.
No wonder a service like Netflix now offers video games to its subscribers… A good way to try to retain the youngest… and the others.
Read alsoUnprofitable streaming giants
tipping point
Proof that the audience of streaming services is aging, the over 50s represent almost a quarter of the contingent of daily users, against only 13% for the target of 15-24 year olds.
And their number, or 2 million, has doubled in the space of two and a half years, according to the CNC study.
Young or not, a phenomenon makes everyone agree: the French are watching more and more content on demand.
Delinearized consumption already represents 50% of the total video consumption of 18-64 year olds, according to an Ampere Analysis survey, cited by the CNC.
Against only one third, four years ago.
And if France has reached a tipping point, among our neighbors, the phenomenon is even more advanced.
Read alsoAfter TV, young people are already abandoning Netflix, Disney+ and other Amazon Prime
In Germany, video on demand consumption represents 71% of the total.
Same in Spain.
In the United States, it now accounts for 82% of use by 18-64 year olds and 95% of 15-24 year olds.
Enough to encourage all television channels to accelerate their "platformization".