"A few days ago I went to a grill and
they charged me 3 pesos because we came out World Champions
. I attach a ticket," the Ladri Gurú account on Twitter, who actually shows the receipt.
The ticket is dated January 18, 2023 at 10:41 a.m., four hours and thirteen minutes before an exact month passed since Gonzalo Montiel converted the decisive penalty in the final against France in Qatar 2022.
The post quickly went viral and the responses ranged from
"he who is a champion charges what he wants"
to that it should have been a discount, to "how early for a loin and a red wine."
It is that the diner, from table 1, asked the person identified as Waiter 5 for a bottle of red wine and a
"Lomo Bleu Don Segundo Francia"
.
"It was a brunch", some justified with humor and others did it thinking about what time it would be then in France.
2:41 p.m., a more normal time for such a menu.
But just as Lionel Messi hid Joško Gvardiol's signature ball in the semifinal for Julián Álvarez to score the third,
there is a story behind the striking three pesos
.
Jorge Ferrari is the owner of the El Gaucho de Lavalle grill
, a restaurant located in the heart of the Buenos Aires microcenter that supposedly issued the ticket.
In a dialogue with
Clarín
, the gastronomic businessman, a few minutes after starting the closing of boxes this Friday, reveals:
"The ticket is fake. It is guerrilla marketing
. "
And the heads appear from the curious trenches and with a gesture of astonishment.
Ferrari said that he took advantage of the summer season and his creativity, more than budget, to attract attention in full euphoria for the consecration in the Lusail stadium.
"It was a strategy to attract people,"
he adds, while remembering that the title's first birthday was at hand at that time.
The true story of the grill that went viral due to the ticket that charges an additional fee for Argentina world champion
"Those who get drunk, come to eat", this is how he managed to attract customers to the restaurant thanks to the post published by his friend @LadriGuruok.
The grill's Twitter account reacted: "
If a ticket is going to go viral to me, let it be one that takes them to a place where they were happy
. Yes, it could have been here too."
Ferrari said that in the first three days since the false ticket was released, there
were 50 tables that asked to be charged for the additional three world champion stars
.
"There are between 150 and 200 starters. It is an area with a lot of movement, theaters and people who go out to eat," he says, satisfied at having achieved his goal without the resources of the leading restaurants in the market.
Not being, he explains, you have to position yourself differently.
"It is striking that it has gone viral because of the three stars and not because of 'Lomo Bleu Don Segundo Francia', which is funnier," he
says, surprised by the repercussions.
The original ticket was issued by Ferrari itself outside of working hours and uploaded the items to the lcoal's computer to go looking for customers.
"Now, to those who come and want the ticket, they have to notify me beforehand so I can settle the sale accordingly
. "
A table service for 0.01 pesos also appears on the fake ticket, which is nothing more than a kind of customer counter who did get the joke and got carried away by guerrilla marketing.
"
We never charge Table Service, it's very cheap, nor does a Tenderloin Steak cost $5,000 and we always give all Twitter friends a 20% discount
. They just have to let us know when they arrive to charge it on the bill", The grill responded to another user who praised it on social networks.
Soccer, like advertising, is often the art of deception, which, far from leaving a bittersweet taste, leaves a tasty one, like a barbecue or winning a world final.
Football, on the gridiron
Jorge Ferrari was raised by his grandparents and at 16, with their support, he decided to become emancipated.
He lived for a year in a car while he went to school and bathed in a market to get presentable to class.
He associated with three other people some time later.
The four of them wanted the same location in the late 1980s, but hyperinflation prevented them from acquiring it.
"The money we had was enough for just one chair," he told a podcast called "The Other Side of the Counter," along with Cali Fidalgo.
Today, it is part of companies that own seven restaurants.
Still lifes, grills and Italian cuisine are some of the variants managed by the businessman together with his partners.
The true story of the grill that went viral due to the ticket that charges an additional fee for Argentina world champion
He studied communication and declares himself a "recontra soccer fan".
"I'm a big fan of River", he tells him until he remembers how he lived Qatar 2022, the World Cup not suitable for the faint of heart.
"Except for the final, I watched all the games in one of the restaurants. It was terrible," he says.
Of course, the premises were "exploited" by customers.
Finally, Ferrari assures that it does not have in mind carrying out a similar strategy if the team of his loves wins the Copa Libertadores.
He wants to avoid chicanes and for humor to mutate into tense, violent situations.
"The National Team levels us all, we all wanted Argentina, Messi and Di María, who are the ones who have been paddling it, to come out champions,"
he explained.
In addition, he maintains that the World Cup is a unique situation to reverse the play.
Finally, he did commit to devising a dish inspired by the Argentine 10 and, almost as a reflex action, he shot, "Lomo Lionel Andrés".
Perhaps he will be on the menu on February 18, when two months have passed, from that December 18 at 2:54 p.m., the exact moment in which Argentina became World Champion again.
DB
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