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Kering appoints Sabato De Sarno as creative director of Gucci


Once again, the luxury house is counting on hidden talents to energize its line. Eight years earlier, she trusted Alessandro Michele, who announced his departure from Gucci last November.

We do not know much about him, except that he is about to sign the new outfits of the prestigious luxury house.

Sabato De Sarno, 39, has just been appointed creative director of Gucci


He succeeds Alessandro Michele and will present his first collection for the brand during Women's Fashion Week in Milan next September.

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Once again, the label proves its ability to take risks with creators unknown to the general public but audacious.

In January 2014, she created a surprise by entrusting the reins of the establishment to the Roman Alessandro Michele, 49 years old.

And did well.

Eight years later, the one who announced his departure last November is recognized for having played a major role in the transformation of the brand, carried by artists like Clara Luciani or Lou Doillon.

Read alsoHarry Styles, Billie Eilish, Clara Luciani… Musicians greet Alessandro Michele after his departure from Gucci

A creative vision

His successor will go in the same direction.

The man who began his career at Prada in 2005 and later oversaw Valentino's men's and women's collections, said in a statement: “I am deeply honored to have been chosen as Gucci's Creative Director.

I am proud to join a house with such an extraordinary history and heritage, which over the years has been able to welcome and cherish values ​​in which I recognize myself.

I am moved and eager to share my creative vision for the brand.”

"I am delighted that Sabato is joining Gucci as the new creative director of the house, one of the most influential roles in the luxury sector," commented Marco Bizzarri, its CEO.

Having worked for some of the most renowned houses in Italy, he brings a great deal of experience and all the relevance of his profile.

I am confident that, with his knowledge and keen understanding of Gucci's unique heritage, he will lead our creative teams with a distinctive vision that will open an exciting new page in the house's history while strengthening its reference status in the field of fashion and capitalizing on the richness of its heritage.”

In video, the House of Gucci


And François-Henri Pinault, Chairman and CEO of Kering, the group that owns Gucci, added: "One hundred and two years after Guccio Gucci opened his first boutique in Florence, Gucci is one of the most most iconic, prominent and influential in the world.

With Sabato De Sarno as creative director, we are confident that Gucci will continue to influence fashion and culture with highly desirable products and collections, and to bring a unique and contemporary look to modern luxury.”

A major challenge.

Source: lefigaro

All life articles on 2023-01-28

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