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An unexpected nomination throws the Academy of Oscars into turmoil

2023-01-29T10:04:14.697Z


The organizers of the ceremony have announced that they are reviewing their campaign rules, after the surprising selection of Andrea Riseborough, playing a minor film, to claim the title of “best actress”.


The unexpected has sown doubt among the Hollywood elite.

The Academy of Motion Picture Arts and Sciences, which awards the Oscars, announced on Saturday that it would conduct

a "campaign procedural review

" of this year's nominees, after an independent film surprised Hollywood by winning the award.

precious sesame.

Every year, the heavyweights of the seventh art embark on a fierce campaign to obtain one of these famous golden statuettes.

Everyone has their own strategies and tips, but everyone must follow specific rules.

The feature film

To Leslie

had not shone at the box office, amassing barely 27,000 dollars.

But Andrea Riseborough, who plays the lead role, managed to place herself among the nominees for "best actress" on Tuesday, beating stars like Viola Davis.

Read alsoWho is Marisa Abela, the actress who will resuscitate Amy Winehouse?

The British actress has had no shortage of last-minute allies, her talents being touted on social media, insistently in the home stretch of voting, by a host of industry stars, such as Gwyneth Paltrow or Edward Norton.

Effective campaign or cheat?

The nomination has in any case questioned, so much so that the Oscars have been inundated with calls and e-mails, according to the specialized magazine

Variety

.

The organization said on Friday they were looking into this season's campaign, in a statement that did not directly mention either

To Leslie

or Andrea Riseborough.

A film absent from the price circuit

"The Academy aims to ensure that the competition for the Oscars is conducted in a fair and ethical manner,

" she said.

We are conducting a review of campaign procedures around this year's nominees, to ensure that no rules have been broken and to understand if changes to these guidelines are needed in a new era of social media and digital communication. »

The Academy reaffirmed its

"confidence in the integrity of (the) voting and nomination procedures"

, and its support for

"genuine grassroots campaigns for outstanding performance"

.

Read alsoHollywood has become “totally dysfunctional” according to Shyamalan

The Oscars are awarded by the approximately 9,500 members of the Academy of Motion Picture Arts and Sciences, divided among the 17 branches of the industry.

That of the actors comprising approximately 1300 voters, a candidate needs a little more than 200 votes to see his name in the casting of the nominees.

In the months leading up to the Oscars, parties and events are organized to promote the films, while their posters populate the billboards of Los Angeles.

Campaigns often orchestrated by specialized companies, at a prohibitive price for low-budget works like

To Leslie

, which was absent from this circuit.

Source: lefigaro

All life articles on 2023-01-29

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