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After her hand was amputated: Ader Cohen will star in a new campaign Israel today

2023-01-30T13:41:20.140Z


The fashion designer who was injured in a serious car accident in Mexico will be photographed for the campaign of the shoe chain "Scoop" • Cohen will be photographed for the campaign, at a cost of about 3 million shekels, next to the singer Odia


A few weeks after her hand was severed in a serious car accident in which she was involved in Mexico, fashion designer Eder Cohen was chosen to star in the spring-summer 2023 campaign of the "Scoop" shoe chain.

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The 25-year-old Cohen will be photographed for the campaign at the end of February alongside the brand's presenter, the singer Odia.

The campaign, which is expected to go up during the month of March with an investment of approximately three million shekels, is expected to include television broadcasts, nationwide billboards, advertising in the press, on the Internet and on social networks, and of course also at the brand's points of sale.

Even before she begins preparations for the filming, Cohen is expected to be released in the coming week from rehabilitation at Tel Hashomer Hospital, where she has been hospitalized since her arrival in Israel after the accident.

Ader Cohen, before the accident // Photo: Public Relations

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Source: israelhayom

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