A few weeks after her hand was severed in a serious car accident in which she was involved in Mexico, fashion designer Eder Cohen was chosen to star in the spring-summer 2023 campaign of the "Scoop" shoe chain.
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The 25-year-old Cohen will be photographed for the campaign at the end of February alongside the brand's presenter, the singer Odia.
The campaign, which is expected to go up during the month of March with an investment of approximately three million shekels, is expected to include television broadcasts, nationwide billboards, advertising in the press, on the Internet and on social networks, and of course also at the brand's points of sale.
Even before she begins preparations for the filming, Cohen is expected to be released in the coming week from rehabilitation at Tel Hashomer Hospital, where she has been hospitalized since her arrival in Israel after the accident.
Ader Cohen, before the accident // Photo: Public Relations
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