(ANSA) - MILAN, 30 JAN - The Boards of Directors of Mfe-MediaFor Europe and Mediaset Espana Comunicacion have approved the project for the cross-border merger of Mediaset Espana into Mfe.
This was announced in a press release from the Alfa Romeo, in which it is specified that the meetings of the two companies will be called to approve the merger "presumably in the month of March".
Mediaset Espana is already largely controlled by Mfe with about 83% of the shares and six months have passed since the end of the public offer and exchange offer that was partially successful this summer.
The simplification of the chain of control aims at more efficient synergies, as well as common platforms on content and advertising sales, without job cuts, maintaining the tax office and therefore the payment of taxes in the countries in which the Alfa operates and not at the headquarters of the holding company in Holland.
But the vision remains that of expansion in Europe, with Mfe already holding almost 30% of Prosieben in its 'belly'.
"As planned, Mfe is moving forward towards the creation of a pan-European media group".
Thus Pier Silvio Berlusconi, managing director of Mfe, comments on the merger of Mediaset Espana.
"The merger project approved today, despite the difficulties caused by the pandemic and the economic crisis generated by the conflict in Ukraine, represents a step forward in the construction of a European television pole capable of supporting international competition with greater solidity and more adequate dimensions", adds Pier Silvio Berlusconi .
"At the end of the merger, Mfe will have 100% control of the company's Spanish and Italian activities, as well as being the first shareholder in Germany of the listed broadcaster ProSieben-Sat1.
Therefore - adds the CEO of the holding company - the project towards progressive cross-country consolidation continues: a new group of national TVs focused on the production of local content that will be able to work to build a technological and commercial platform on a large scale at European level".