The Venice Carnival is the first to land in the Metaverse.
"Take Your Time For The Original Signs", this is the title of the project, will make it possible to dress the digital identities of those who, from all over the world, want to participate in the Venetian party, thanks to the collaboration between PwC Italia and Vela Spa. The chosen theme this year by the artistic director Massimo Checchetto it will go beyond its real boundaries, becoming virtual and allowing anyone to leave a sign of their uniqueness anywhere in the world.
Those who come to celebrate Carnival in Venice from 4 to 21 February will be joined by the avatars of enthusiasts who, on the main social, gaming and metaverse platforms, will be able to have fun wearing the typical traditional masks (such as Colombina, Pantalone, the Bauta, the Plague Doctor, the Phoenix and the mask created for the "Original Sign" occasion, recreated in a contemporary key by re-reading the theme of the 2023 carnival edition. The novelty was presented this morning in Venice at the Procuratie Vecchie, the home of The Human Safety Net. By accessing the Instagram, Ready Player Me and Roblox platforms, it will thus be possible to choose one's own mask, and participate - albeit remotely - in the Venetian party.
