It was in 2012, ten years ago, that an American entrepreneur, Anil Dash, first drew the word Jomo, an acronym for
joy of missing out
.
At the birth of his first child, Dash decides to put aside his mobile phone and realizes not only that he does not deprive himself of anything, but that he derives real satisfaction from it.
A joy to miss, to free oneself from the overflow of connection.
From 2020, the health crisis and the acceleration of digitalization it entails will revive the use of this protean concept.
Nourished by just-in-time information, with the daily ten hours spent looking at our screens, the temptation to mute becomes more pressing, and the Jomo draws the contours of another way of life.
To discover
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Backwards to FOMO
The Jomo is a breakout signal.
A call for reaction, a desire to go in the opposite direction of the flow.
Like a desire to "empty".
It is the corollary of its evil face, the FOMO, or
fear of missing out,
drawer word to speak...
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