Blemishes and off to the dustbin?
Waste should be counteracted at Lidl.
With the so-called "rescuer bag".
Munich – It is not uncommon for edible and edible food to end up in the garbage.
According to the Federal Statistical Office, the total amount in 2020 was almost eleven million tons of food waste.
According to the Federal Ministry of Health and Agriculture, part of this is unsold food.
Discounter Lidl has been trying to counteract this since August 2022 - and introduced the so-called rescue bag.
The company did not always get positive reactions to the campaign.
A user now showed his yield on Twitter.
This is reported by tz.de
Lidl rescue bag: what's actually in there?
User shows content
Against food waste - that's the motto of Lidl.
According to an official press release, the aim is to give the fruit and vegetable products, which are no longer perfect on the outside but still edible, a second chance.
The rescue bag can be bought for three euros.
A Twitter user now showed directly on the social media platform what he had received for his purchase for the money.
"The best thing about the doctor's trip to the neighboring town is always that there are rescue bags in Lidl," he wrote.
With the words "Today's yield for three euros" he referred to an attached photo.
The best thing about the doctor's trip to the neighboring town is always that there are rescue bags in Lidl.
Today's yield for €3: pic.twitter.com/9aWZXctSE4
— Hamradis (@_hamradis) January 30, 2023
It shows a colorful mixture of fruit and vegetables: five potatoes, three bananas and oranges and two lettuce.
At least externally, there is nothing major to complain about about the products.
Another user expressed her enthusiasm for the Lidl bag with the comment "Yep, really good here too".
"Bitter aftertaste": rescue bag not for everyone
Shortly after the campaign was launched, many customers were delighted and shared it publicly on platforms such as Facebook or Instagram, as did the Twitter user mentioned above.
However, criticism quickly mingled with the mostly positive feedback.
Some customers complained about the contents of the rescue bag, some of which were "muddy and muddy".
A user wrote on Facebook that the campaign was a good idea, but "with a bitter aftertaste".
He sees more need elsewhere.
After all, you can give the groceries to food banks or poor people who really need them.
However, the company already assured in a press release during the introduction that Lidl would not forget the food banks with its “rescuer bags”.
"The freshness discounter is still a reliable partner for the food banks," it said.
Rewe also took a similar path to Lidl in 2022 - and suddenly gave away goods.
This was well received by many users.
(mbr)