Change of gear.
A few days ago, Netflix still intended to financially penalize account sharing, massively widespread among family or friends, by the end of the first quarter of 2023. This process allows each user to have their profile while only one and single account is opened.
The main cardholder then pays a subscription to the streaming platform alone.
After updating the terms of account sharing control on its site at the end of January, the American giant discreetly removed these new provisions at the beginning of February.
Before this backpedal, Netflix wanted to restrict its access to only “trusted” devices.
In other words, the main user of an account should have logged in at least once a month with a Wi-Fi device.
And this, to avoid being blocked.
According to a Netflix spokesperson, these new rules do exist in some countries but are still not applicable in Europe.
“For a brief moment, a help center article containing information that is only applicable in Chile, Costa Rica and Peru, was posted online in other countries.
We have since updated it,”
the platform told The Streamable media.
On tests carried out last spring in Chile or Peru,
Netflix has reverted to its old rules for sharing accounts.
On its site, the service now displays the same provisions as before regarding account sharing:
“People who do not live in your household must use their own account to watch Netflix.
It's easy to
subscribe to Netflix
and there are plenty of deals on offer.
As always, the subscriber can change their offer or cancel their subscription at any time.
After a year 2022 where Netflix lost part of its audience, and therefore of its income, the American platform should nevertheless return to the charge.
And more control over account sharing.
A way to better regulate its economic and financial losses.