In a weakened macroeconomic context, the French digital advertising market recorded revenues of 8.5 billion euros in 2022. That is an increase of 10% over one year, according to the annual Observatory released Thursday by the Syndicate of management. internet (SRI), the Union of Media Consulting and Buying Companies (Udecam) and the firm Oliver Wyman.
After a dynamic first half, the market suffered a real slowdown in the last six months of the year (+ 6% only compared to the second half of 2021, against + 15% in the first).
“We had anticipated a deceleration in the second half, but not to this point.
Spared until now, digital is also affected by the loss of speed in the global advertising market.
, analyzes Sylvia Tassan Toffola, President of the SRI.
The clouds that have descended on the global economy (energy crisis, inflation, declining purchasing power and tensions in supply chains) have pushed companies to do…
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