After several years of losses,
“
Konbini
has finally achieved profitability in 2022”
, reveals to
Figaro
its very discreet general manager, Irakli Lobzhanidze.
Before arriving at the controls of the online media three years ago to straighten out his finances, this 30-year-old of Georgian origin, exiled during his youth in Russia, was an investment banker at Rothschild in Paris.
To return to the path of profitability, the pop culture medium, influencing the target of 15-25 year olds, has chosen to refocus its strategy on the French market, by closing its offices located in Mexico, in the United States. or in Switzerland.
This strategy was also considered necessary to preserve its market share in the country, faced with the arrival of new pure digital players such as Loopsider, Brut.
or Melty.
Its main shareholder, the Perrodo family (owner of 80% of the capital), which made a fortune in oil, had to return to the pot several million euros.
A time…
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