On social networks, attracting attention pays, and he understands that.
This week, rapper Booba again hung out with a multitude of personalities on Twitter, denouncing the excesses and scams in the world of reality TV, accumulating mocking montages, and rekindling sometimes old conflicts with rival artists.
Among his targets, host Cyril Hanouna, whom he accuses of links with Magali Berdah, boss of the Shauna Events agency, former columnist for “Touche pas à mon poste” and a figure in the controversial milieu of reality TV influencers.
On Monday, Booba relayed multiple videos very critical of the program "Touche pas à mon poste", in particular that of a column by comedian Pierre-Emmanuel Barré, excluded from "C l'hebdo" on C8 after having denounced a censorship of the production.
Send a team to @Tele7 they don't respect you it's not good.
You're the street you can't let this "Monumental Flop" pass, it's about monuments, you really have to act.
It smells of Baba vinegar!!!
👀🏴☠️ @Cyrilhanouna @tpmp pic.twitter.com/TzkDSRo9cQ
— Booba (@booba) February 1, 2023
Wednesday, the day after a "Face à Baba" with Olivier Véran on the subject of pension reform, Booba repeatedly made fun of the disappointing audiences of the Hanouna show.
"I hope you're hooked Baba this year it's a roller coaster," he tackled.
“It smells of Baba vinegar,” he added the same day, mocking the “monumental flop” of his new enemy.
“Criminal Berdah”, “Mafia Hanouna”
The two men had already scratched a few days earlier, which had earned, live, threats from Cyril Hanouna.
“If you want to attack me, do like everyone else, attack me on the networks.
When you know you're in the same city as me, shut the fuck up.
There are people who are far away, they play smart.
One day in Paris, we will see how it will go, ”he claimed ten days ago.
If he seems to have directed his wrath against the host of C8, the artist does not forget Magali Berdah, his initial target, who has been denouncing a cyberbullying campaign for several months.
Entangled in multiple controversies because of the excesses of influencers, the businesswoman has again been the victim of bad remarks online.
After filming himself sunbathing in the sun, playing a recording of the popess of reality TV in the background, the "Duke of Boulogne" accused the agent of promoting dangerous clandestine injections with one of her influencers, Maeva Ghennam.
On Saturday, Elie Yaffa stacked up with a series of publications associating "Magali Berdah the criminal with her pack of influencers", and "Cyril Hanouna the mafia of Wish", or making fun of their appearance.
Unhappy not to have found his Instagram accounts suspended by Meta after reports from Magali Berdah, Booba also attacked the platform directly.
Gargled by possession of a mysterious (ultimately harmless) “Magali Berdah recording” that allegedly proves his ties to Meta and Snapchat, he called for his platforms to be reinstated.
Asked about this a few months ago, Meta had already explained that he had chosen to close Booba's accounts due to breaches of Instagram's rules of use.
Old conflicts revived
No matter, Booba persists, and promises to broadcast the famous recordings deemed incriminating next week.
While again contesting the denunciations of Magali Berdah for cyberbullying, accusing her of being at the heart of a "conspiracy" in which "his contacts" and "journalists" would participate.
In his crusade against "influencers", Booba also targets the star Jazz Correia and her husband Laurent, pinned in cases of dubious trading promotions.
This time, the rapper does not mention the cases which have notably earned influencers the suspension of some of their accounts on social networks (Snapchat for Jazz, Instagram for Laurent), but rather relays mocking montages and photos of the physique of de Jazz Correa.
Faithful to his first clashes, Booba also attacked Rohff, a long-time enemy with whom conflicts die out and rekindle according to their moods.
When the former touted better streaming numbers, the latter denounced success based on “fake streams”.
Snep knows me long before you🤦🏽♂️, When your Gold-plated Zumba streams made in China🇨🇳 will be as popular as a #QuiestL'Example you will be able to sit at the table of ROH2F your MENTOR. Mon Bercy a turn off your funded homeless because you are tiredy and Eclatey on stage🤷🏽♂️#fact pic.twitter.com/6DIHkrid6F
— ROHFF (@rohff) January 31, 2023
"My Bercy has turned off your financed Stade de France because you are tired and shattered on stage", even reacted Rohff on Twitter.
At the same time, Elie Yaffa also had fun making fun of Gims' career, judging it in decline, and threatening, in passing, to have "solid" against his wife.
This hyperactivity with shocking mockery, accusations and promises of scoops is proving profitable for the rapper: DNA magazine already pointed out at the end of January that Booba's tweets targeting Hanouna had brought him 4 times more engagement than the average of his other posts.
The clashing machine of the "Duke of Boulogne" is therefore not about to stop.
