In recent years, the category of luxury bags has experienced a clear trend of demand for bags with branding features of the kind that cannot be missed.
Large logos, repetitive monogram patterns and most of all a bunch of statement buckles that are often designed as a derivative based on the brand's letters.
Whether it's Gucci's GG or Saint Laurent's YSL, or whether it's Chanel's CC plus the quilt texture, Burberry's checks or alternatively Prada's triangle symbol.
The success of the phenomenon creates a celebration for all parties: the person holding the bag enjoys a meticulous item with a distinct Sestos symbol, and the fashion house benefits from an advertisement that is anything but hidden.
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In social networks this is even more noticeable, for the reason that the identified cases do not require any labeling.
Just being them does the job.
But in an era where the phenomenon of over-branded handbags is becoming more and more present in the fashion space, and women are spending an entire salary on a bag in order to align with what is happening on Insta, we have noticed the rise in popularity of the "anti-it bag" trend.
A counter trend of choosing quiet bags, the kind that doesn't shout where it was purchased.
It is important to note that the anonymous luxury bags are not truly 100% anonymous, but their identification requires familiarity with the model or a close look to detect a subtle registration of the brand.
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About two months ago, Vogue magazine reported on the issue in an article titled "The Power of Anti-It in Anonymous."
There it was explained that "an identifiable bag has cultural cachet. There's nothing wrong with that. But the anonymous luxury bag is seductive with its unpretentious attention to quality. A branded bag will draw a compliment, but the anti bag is actually the ultimate conversation starter."
The fashion news site WhoWhatWear also devoted an extensive item to the trend, where they noted that it is a quiet buzz that is happening everywhere, from the behind-the-scenes meetings of industry people, through the Tiktok or Insta networks, to the Wall Street Journal, which announced at the beginning of this year "Why delicate bags without logos will rule in 2023 ".
According to the latter, the time of "noisy and prominent IT files" is about to end this year.
In their place, a new interest in "understated elegance" will take command.
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Although the importance of quality and the meticulous look leaves the bags restrained in the worlds of luxury, you can still find equivalent options at more accessible mid-range prices from labels, including apc, which offers the Ninon bag series (220-250 euros) in minimalist aesthetics and classic leather tones of brown, burgundy and black.
Another intriguing brand that brings anonymous designs in a presentation form that would not shame the most expensive fashion houses is the French Polene.
With an average price range of 350 euros, about a quarter and even less than Chanel or Dior bags, it's no wonder that Polene's popularity has recently been on a justified rise.
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wandler, the Dutch brand, which produces in Italy and Portugal has already provided quite a few hits in a price range ranging from 500-700 euros.
Another name that resonates is Savette - founded about three years ago by Amy Zork, who previously worked at places like Khaite and The Row.
Zork firmly claims an aversion to Instagram fame and focuses her efforts on turning Savette bags into modern heirlooms—pieces that will be passed down through the generations and will improve with age.
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As a result, the lines and details are presented in a temporary language and avoid the endless parade of fashionable micro-trends.
The prices, as expected, are less accessible and start at $990 for the requested Sport Convertible model.
Katie Holmes, Lady Gaga, Emily Ratajkowski and Karlie Kloss have already fallen in love.
And if we have already mentioned The Row by the Olsen sisters, the fashion house is considered one of the leaders in bags of the quiet and high-quality type, with or without regard to the legacy Zorek has left.
The Half Moon model (€1,060) stands out there, adopted by celebrities such as Kendall, Hailey, Elsa Hosk and Ameretta.
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