ROME - To celebrate the milestone of the millionth visitor to the "Time is Out of Joint" exhibition, reached in June 2022, the National Gallery of Modern and Contemporary Art in Rome, in collaboration with the ex-designer Martí Guixé, has launched the first unpublished collection of 10 NFT works.
After the assignment of the first three NFTs up for grabs through online gamification campaigns - 5 days of contests on Twitter, Facebook and Instagram with 200,000 views and over 500 participants - the auction on the foundation platform for another 6 NFTs has started and will end on Tuesday February 14th.
Each of the 6 NFTs for sale is associated with an exclusive benefit for whoever wins the work: from free admission to the museum for 2023, to visits with the curators of the temporary exhibitions, from catalogs and merchandising as a gift,
The tenth and last piece of the collection will be awarded on Sunday 19 February with a lottery at the National Gallery.
The project takes inspiration from the intuitive map of the National Gallery, created in 2019 by Martí Guixé: an A4 sheet printed on recycled paper that becomes both a map and a travel booklet and where the museum's masterpieces, from the works of Antonio Canova to Liliana Moro , from those of Davide Rivalta to Pino Pascali, essential but recognizable, occupy the 4 macro sectors of the exhibition Time is Out of Joint.
The 10 NFTs, like animated GIFs, give life to the essential drawings of the works, the public and the architectural elements that move within the map and inside the museum halls.
(HANDLE).