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Jacquemus loves the sun, life… And Galeries Lafayette


Attention excluded: from February 27 to April 2, the brand of Simon Porte Jacquemus will create the event in the Parisian department store. Much more than a commercial animation, it is the validation of an independent become great.


is always something going on at

Galeries Lafayette


read the slogan.

It is the very essence of the department store (as Mouret, the character of Zola, so aptly theorized in

Au Bonheur des dames

) to constantly reinvent itself to turn the heads of customers.

So what makes this Jacquemus operation from February 27 to April 2 deserve special attention in the busy schedule of “Haussmann” events?

Firstly, because an independent designer brand has never taken over the 16 windows of the women's and men's stores.

 Usually, only very big international brands have the creative and financial capacity to respond to this kind of project

, deciphers Alix Morabito, director of the offer, women's purchases and special projects at Galeries Lafayette.

But we knew that Jacquemus would be there for this carte blanche.

And it will be exceptional!

The challenge is not so much commercial as creating an experience…

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Source: lefigaro

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