As first published in Israel Hayom, Finance Minister Bezalel Smotrich just took office, and is already working in the international arena to bring to Israel one of the leading chains in the United States - Costco, and asked its management to examine the possibility of entering the Israeli market.
This is the second largest food chain in the world after Walmart, and its entry into Israel is expected to shake up the food market.
We are happy about the attempt to lower the cost of living, and apart from a reduction in food products, we would also be happy to reduce the prices of make-up and care products, which are sky-high in Israel, because as you know, most make-up products here cost much more than abroad, of course those who are familiar with the genre, know all the sites through which you can order the products to Israel, or the trick of ordering through shipping companies, but many consumers do not understand the field, and pay exorbitant prices for products that cost tens of shekels abroad, and climb to hundreds of shekels in Israel.
We compiled a list for the minister of chains that should enter Israel - and as soon as possible.
Primark
It is impossible to prepare an article like this without referring to the most favorite store of Israelis in the world - Primark.
This is a network that sells clothes and accessories at extremely low prices, and with quality that is considered good in relation to the price.
The chain has hundreds of stores throughout Europe and the United States, and you can find Israelis who fly specifically for a shopping trip to the chain's giant stores.
You can find women's, men's, babies' and children's clothes, housewares, accessories, shoes and even make-up and care products.
In Israel there are stores that try to imitate the chain, but Israelis will always prefer the original.
Anyone who has ever entered Primark "just to take a look" found themselves leaving with piles of clothes at ridiculous prices, and we are more than happy to see the chain come to Israel.
Sephora
is an international French chain that sells the most desirable make-up brands in the world, and is considered a must stop on any flight abroad for people of interest. The chain sells more than 340 brands, where you can find its private label, NARS products, Too Faced Cosmetics, Make Up For Ever, Anastasia Beverly Hills, Benefit Cosmetics and many other brands. The makeup products it offers are not necessarily cheap, but are considered very high quality, and can be found in the makeup bags of all the most reputable makeup artists in the world. The chain has a foothold in the Middle East, and has prestigious branches in the United The Emirates, Bahrain, Qatar and Kuwait. It has branches throughout Europe, the United States and Canada. The company also sells products of extremely cheap companies, such as De Ordinary and as mentioned - of its own brand.
Walmart
, the American grocery chain, is the largest retail company in the world, and is considered the largest food chain in the world.
The chain has supermarkets that sell food, stores for discount products, and Super Center stores that include groceries and various consumer products, also from the field of gardening, a pharmacy, household products and more - and of course a large section dedicated to make-up and care products and clothing at extremely cheap prices in a wide variety of sizes, and for every occasion: clothes Sports, clothes for festive events and more.
The branches of the chain are characterized by a huge area, and a dizzying variety of items at extremely low prices.
We see how the Israelis will be able to get used to this network very easily.
Ulta Beauty
, the company, founded in 1990, is one of the best sellers of all makeup and care products in the USA. In its 1,325 branches, it has a huge variety of extremely expensive products as well as very cheap ones, so that anyone can come to it with the right budget, when apart from products Make-up and care It has hair products, bath products, perfumes and more. The stores also have a beauty salon where customers who are interested get their hair and makeup done. At this point, the chain's stores only exist in the United States and Canada.
Target
One of the most famous chains in the United States is Taggart, and like Walmart - it has everything: an extremely wide variety of food products, clothes, care, gifts, household products and more.
The prices at Target are considered extremely cheap, something we urgently need here.
These are usually stores that span more than one floor, and you can walk around their area for hours and hours and not exhaust them.
The chain is considered one of the most accessible and cheap, and one where you can concentrate on one big purchase of all the items you need at home.
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