Wednesday
and
Emily in Paris
were two of the most anticipated releases on Netflix and it's no surprise that both series have broken ratings records, Ratings Beyond both are influencing fashion shopping.
Can we really talk about a real
Emily-mania?
And what about
Wednesday, which wasn't meant to be a fad series
in the first place and yet perfectly evokes the gothic aesthetic?
Google searches, social media views, and fashion category traffic matching Emily's style and Wednesday on Stylight testify to this fashion hype.
“
Emily in Paris outfits” in
Google searches has exploded with a total of 57K searches in the last month.
Furthermore,
the hashtag “Emily in Paris” has over 65 million views on TikTok.
As for Wednesday, searches for the keyword “
Wednesday outfits” on Google reached 11K this month and
on TikTok, the hashtag has amassed over 254.8K views.
What strikes fashion addicts the most?
Emily's glittering and glamorous styles worn by Lily Collins based on multicolored clothing and accessories are the trend on Stylight, here the
full report
+320% clicks on
multicolored clothing and accessories
More than 100% increase in clicks on
fluorescent clothing and accessories
+900 % clicks on
silver miniskirts
+117% clicks on
tall boots
For Jenna Ortega - Wednesday Addams,
goth doll styles with black lace dresses and checkered attire
highlight a ghostly ensemble, totally different from the outfit of the adopted Parisian.
Here are the results of the research analysis:
+9.8% clicks on
checkered clothing and accessories
170% increase in clicks on multicolored clothing and accessories
+464% clicks on
platform loafers
+540% clicks on checkered
dresses black lace
But which of the two icons will have dominated the Italian public?
According to Google data, Wednesday's gothic and romantically creepy look fits better with the cultural style of the beautiful country than Emily's opulent style.