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Bertelsmann's media strategy undermined


ANALYSIS – The German conglomerate is cutting back on its press branch. And it fails to consolidate its activities in audiovisual and publishing.

The ambitions of Thomas Rabe stop where the reluctance of the gendarmes of competition begins.

Throughout the world, the CEO, since 2012, of the German media group Bertelsmann, has suffered several major setbacks in his strategy in the space of a year.

On his domestic market first, this 57-year-old marathon runner is going through difficulties in bringing together his German subsidiary of RTL, located in Cologne, with his magazine subsidiary Gruner+Jahr (G+J), based in Hamburg.

He who hoped to be able to generate synergies of 100 million euros per year between the two entities, is finally forced to carry out a vast restructuring, in a degraded economic context.

On Tuesday, RTL Group (68 television channels and 31 radio stations in Europe) thus announced the loss of 700 jobs in Hamburg, or a third of its workforce in the sector, accompanied by an uncertain reorganization of its magazines.

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Source: lefigaro

All life articles on 2023-02-07

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