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Why is "The Day He Was" with Tal Berman the most profitable news program to watch? | Israel today

2023-02-07T08:20:25.580Z


While today every television "talent" is only looking for attention, self-promotion to achieve campaigns and spread media spins, Berman remains stately with the wink that has always characterized him • He just wants to do his job to the best of his ability and go home - and in today's era media people like him are A rare commodity


Tal Berman's worlds collided yesterday, when he entered the Network 13 studio in the evening to present "The Day That Was" as usual and fell into a planned ambush by Guy Lerer.

Instead of a standard small talk between the shows, Lerer inserted a tube into his colleague and in his presence broadcast videos of female listeners crying upon hearing the news that Berman and Aviad Kisos' radio show would soon go off the air.

But Berman did not act like the hero of the moment for a moment.

The man who no one understands when he's asleep, sat huddled in the studio, rolled his eyes, got confused in his words and said: "I have nothing to say about this... I'm not in focus. Look, I'm being talked about a bit and I can't contain it."

And even though Berman realized that he was the star of the hour, and here they are making an item about him at Lerer - his body language hinted that all he wished for was to start narrating the nightly news and for them to leave his feelings alone.

Cringe?

Tal Berman, photo: screenshot, network 13

Berman does not fit in with the common breed of television personalities who worship exposure.

In fact, television is running out of characters like Barman - an eloquent presenter who does his job and doesn't try to steal the focus - at a time when more and more screen stars are convinced that people turn on TV just because of them, and use their position and status to talk about themselves, spread theories and spins or gain campaigns and followers.

And despite the fact that he is not glamorous, Berman is an anchor that has accompanied us for 30 years, since he broke out in the early 1990s and was one of the last stars of the Golden Age of the Glitzy. In retrospect, it is possible that Berman was the last radio star to make a successful transformation from the receiver to the screen (even if the expectations were From him, as a talent on whose shoulders the entire fate of Channel 10, ended with a crash in the ratings and well-publicized anxiety attacks).

A bartender so versatile, it's amazing.

He seriously presents "The Day That Was", in the past he did Light Night Wild, hosted a talk show on Friday evening, presented the science news, the entertainment show "Hugo" and the satirical "Gazha", hosted the Mundial studio, and also several reality and sports programs.

What other person in the industry has such abilities, which allow him to hold long and complicated live broadcasts on various topics, without being boring or boring?

does not lift himself.

Berman, photo: screenshot, network 13

"The Day That Was" is the most profitable news program to watch today.

Barman provides a calm, accessible and educated summary of the day's events without a tie, without getting carried away with spins, and at the end puts his viewers to sleep with an article about Bobby - the oldest dog in the world.

The mix sewn on Barman is a complete reversal of "Hai Bila", which is broadcast opposite him on Channel 12 and is bursting with shouts, self-promotions, sponsored content and inflated headlines.

In the current atmosphere, when everyone is looking for a way to stand out, Berman's introverted nature works against him.

Despite this, he remained stately with a wink, and did not get carried away by extreme statements or provocations.

Does anyone remember that 20 or so years ago the country was shocked when he exposed his butt live on Channel 2?

There is no doubt that Berman has matured since then (don't let the baby face and the taut skin fool you - he is almost 50 years old), but as a television personality Berman remains a bit of a "night butterfly", and the spirit of nineties youth still emanates from him along with the values ​​of the good old Eretz Israel model.

In recent decades, our society has hardened and the norms have become distorted, and only Berman is an anchor that represents a model of modest and sane logic, to which every Israeli should aspire.

It's a shame there aren't more Tal Barmans on TV.

"The Day That Was" with Tal Berman, network 11:15, 11:15 p.m

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Source: israelhayom

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