Negative 2022 balance sheet for Italian wine in the retail circuit and large-scale distribution in the USA, UK and Germany, which alone account for around 50% of Italian exports.
In the three top buyers, according to data processed by the UIV-Vinitaly Wine Observatory on a Nielsen-IQ basis, 4.9 million hectoliters of wine were sold last year, equivalent to a 9% drop compared to 2021, for values down by 5%, to 4.7 billion euro.
Compared to sales in 2021, the equivalent of 63 million bottles and a value of 253 million euros are missing.
Among the three markets, the worst general performances were recorded in the UK (-11% volume and -8% value), while the USA dampened the erosion in value to -2% (2.1 billion euro), limiting the minus by volume at -5%.
Germany at -7% in value alongside a loss of 10% in volume (1.7 million hectoliters).
However, the glass is half full, the Observatory notes, if one considers that the downward trend on the large-scale distribution channel corresponds to the reopening of eating out, with a catering market that is showing consistent growth.
In summary, a return to pre-Covid normality, economic crisis permitting.
In all three markets, for various denominations, there is in fact a more or less soft return to the levels of 2019, with Prosecco playing a separate game, with double-digit increases over the period.
"We are convinced, even more in this particular historical moment - says the CEO of Veronafiere, Maurizio Danese - that the sector cannot afford to loosen its grip on its main outlet markets.
For this reason, for 20 days we have been engaged with Vinitaly in a Road Show to promote Italian wine and select the best buyers to invite to Verona;
an unprecedented campaign in 9 countries on 3 continents which provides for a broad presence on the three main markets but also on emerging targets.
The action reflects a 30-40% increase in foreign investments which, thanks also to the support of Ice-Agenzia, will guarantee a 40% growth in top Buyers for the next Vinitaly, to double in 2024 ".
wide presence on the three main markets but also on emerging targets.
The action reflects a 30-40% increase in foreign investments which, thanks also to the support of Ice-Agenzia, will guarantee a 40% growth in top Buyers for the next Vinitaly, to double in 2024 ".
wide presence on the three main markets but also on emerging targets.
The action reflects a 30-40% increase in foreign investments which, thanks also to the support of Ice-Agenzia, will guarantee a 40% growth in top Buyers for the next Vinitaly, to double in 2024 ".