The cream of the crop according to TikTok?
To be dressed in beige or white, to look good with little makeup and to bet above all on comfort.
This portrait is that of the "vanilla girl", the "
vanilla girl
".
Born on the Chinese social network just a few weeks ago, this trend now has more than 710 million views there, and consists of advocating neutral tones and ease.
Very soft knits, cashmere cardigans and UGG boots in reverse skin are the recipe for the "vanilla look" for influencers who are supporters of the movement, like Matilda Djerf or Hailey Bieber.
"All-options" version of the Clean Girl - named after this minimalist beauty treatment for a natural "healthy glow" effect - the vanilla girl extends her field of action to her wardrobe, her interior, her diet and sometimes even her family .
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Indeed, the trend is already well established in the fields of decoration and childhood.
Exit colorful clothes and plastic toys, the children of the
vanilla girl
also live shrouded in shades of brown, beige or gray.
But this aesthetic of life "without false note" actually makes more than one wince.
In video, the model Karoline reveals on TikTok the underside of modeling:
“The trend for white girls”
Because behind the apparent harmony of this existence with homogeneous colors, hidden defects arise.
Among its detractors, Hayley DeRoche's parody TikTok account calls the phenomenon "sad beige"
and
derides it.
More seriously, outlets like
Popsugar
and
Slate
care whether neutrality hinders the development of the little ones.
If the answer seems rather leaning towards no, the fact remains that the stereotypes conveyed by this movement raise questions.
The vanilla girl, characterized by her blondness and diaphanous skin, is de facto excluded from it those who are neither white nor blond.
In any case, this is what some TikTok users denounce.
When some claim under the countless viral videos that “this trend is for white girls”, others comment: “I would like to be a
vanilla girl
, but I have the wrong skin color”.
Not as neutral as she seems, the vanilla girl?
In video, the tiktokeuse @maoui2saintdenis succumbs to the trend of gaiters:
