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The return of the prodigy daughter: Phoebe Philo announces the launch of her brand in September 2023

2023-02-09T18:02:44.028Z


A post on Instagram, and the fashion world is in turmoil. This February 9, after five years of absence, the designer announces her return to the forefront of the fashion scene.


End of a long silence of nearly two years.

Thursday, February 9, British designer Phoebe Philo confirmed her upcoming return by press release on Instagram.

Absent from the media scene and social networks since her departure from the Céline brand (then spelled with an accent), she had not appeared since the announcement, in June 2021, of the launch of a label in her name, supported by the LVMH group.

Many of the designer's fans rejoiced, then switched to waiting for a launch date.

Two years later, it finally arrives: Phoebe Philo will launch her brand in September 2023, with a first collection unveiled on the phoebephilo.com website.

If the contours of the platform have not been specified, we nevertheless know that registrations will be possible from July.

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Mastery of the flawless silhouette

His departure, in 2018, from the artistic direction of Céline had caused a stir.

It must be said that as soon as she arrived at the head of the Parisian brand, the British designer, who had previously cut her teeth at Stella McCartney, was able to impose her minimalist, chic and feminine touch, breaking with the flashy look in force at the start. millennium.

The formula was a resounding success.

From a commercial point of view first, with 700 million euros in profits when she left, compared to 200 when she arrived in 2008. Above all, Phoebe Philo confirmed a certain mastery of the impeccable silhouette and the frontal elegance.

To this is added a discreet nature which contributes to creating a special aura around his person.

So much so that the memory of the time of the stylist of the design is maintained and cherished by her fans.

A cult accentuated by his total absence from the media scene, especially during the three and a half years following his departure from the Parisian brand for “family reasons”.

During this time, his reputation has not weakened, on the contrary.

As proof, the Instagram account "oldceline" (the former Céline) to the glory of the years 2008-2018 of the brand, brings together nearly four hundred thousand subscribers, very impatient for the return of their idol.

He now cohabits on the platform with that of Phoebe Philo (@phoebephilo) who is finally making her debut today on the social network, with the only publication of a sober press release.

A sign that the Briton hasn't lost a minimum leg?

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Source: lefigaro

All life articles on 2023-02-09

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