AI-nxiety, fratigue, Tiktokocene... these neologisms that could mark 2023

Halfway between the dictionary and the prediction of trends: the American agency Day One released, on Wednesday January 25, its "Predictionary" for the year 2023. In a report, the company specializing in media and l influence has created and defined neologisms summarizing phenomena and attitudes that should predominate throughout this year.

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AI-nxiety

The concept of “AI-nxiety” (artificial intelligence anxiety) is particularly relevant with the current fascination and concern with ChatGPT.

Since it was put online at the end of November 2022 by the Californian start-up OpenAI, this conversational robot with global success has fascinated as much as it worries, among others, publishers, schools and universities.

Capable of writing a dissertation or summarizing a book - in short, of simulating human writing - ChatGPT can, typically, cause "AI-nxiety", that is to say, a feeling of unease in the face of ramifications of artificial intelligence, summed up by this question: "Is what I see created by man, or by machine?".

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Anxiety that applies as much to the text as to the image.

Impressive software such as Midjourney or Dall·e (also created by OpenAI) generate sophisticated images from textual or oral requests.

A phenomenon poised to revolutionize the art world.

Ironically, artificial intelligence is increasingly acclaimed as a tool that can detect and prevent the warning signs of anxiety disorders and depression... In short, robots are at the heart of lively debates around their potential in the sectors work, politics, art or even health.

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Fratigue

The prequel (ante-episode), the

(the sequel), or even the reboot are all variations of a film, a series, a video game.

Contraction of "franchises" and "fatigue", "fratigue" refers to the weariness of viewers and Internet users in the face of all the variations of entertaining content.

And for good reason, the proliferation of franchises is characteristic of the post-Covid Hollywood industry: remake of

2021, or

and

in 2022. Faced with the

proliferation

of content, Day One tables - according to an article by

- on the advent of an "era of austerity" within the studios of

Tiktokocene

Using the principle of the Anthropocene - designating the current geological era where the influence of humans has become predominant on the earth system - the Tiktokocene is the new era where TikTok exerts a dominant and lasting influence on culture.

And this, even if the Chinese application were to disappear.

Thus, TikTok would have revolutionized the way people discover, define and affirm their tastes in both politics and music.

The most convincing argument supporting the Tiktokocene thesis is that related to the music industry, to which the application of videos created in 2016 gives the la.

Thanks to TikTok clips, songs that would have remained unknown today reach tens of millions of views - this is the case of a sea shanty by Nathan Evans,

postman in Scotland, or the Marseille group Kid Francescoli.

And have gained international fame.

TikTok, with a dedicated Music team, is a potential springboard for musicians, and as such, is now at the heart of record companies' strategy.

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Trendflation

Beware of the false prophecies of social networks.

And in particular from TikTok, where trend forecasting has become a business.

During the pandemic, screen time has soared, and a media ecosystem giving credence to the absurd has also swelled, analyzes the American agency.

The risk is to overestimate the influence of these supposed “trends”, which may turn out to be ephemeral and inconsequential.

Re-conomy

The subterfuge: brandishing the second hand, not for ecological reasons (although this is the message displayed) but for the purposes of economic growth.

Day One invites, in 2023, to be attentive to

companies that use resale to carry out

, like the Shein platform.

The American agency, based on a report published in October 2022 by the consulting firm BCG, also notes that the resale market has tripled in size since 2020.

Even the luxury houses, long absent from this niche, are anchoring themselves there today.

These often do so by signing partnerships with TheRealReal, the online consignment store with 17 million users, which has been democratizing second-hand luxury for ten years.

Selfridges, the British department store, announced in September 2022 its intention to make half of its sales of repaired, resale or rental products by 2030. The potential pitfall is therefore that the development of vintage shopping continues to grow. encourage overconsumption, says the report.