What place for advertising in a France in full ecological transition?
This societal question, a bit philosophical for a part of public opinion, today animates conversations in the corridors of communication groups.
“The challenge is to prove that the sector is on the right side of history
,” insists Agathe Bousquet, president of Publicis France.
Last week, the Secretary of State in charge of the Social and Solidarity Economy, Marlène Schiappa, inaugurated with the actors of the sector the launch of the Observatory of communication with positive impact, a structure whose vocation is to promote the good communication practices in order to accelerate the ecological and social transition.
Its main mission will be to produce an annual report listing best practices, which will be published in the first quarter of 2024.
A control mechanism
A few days earlier, it was the Ministries of Economy and Ecological Transition who invited the sector to take stock…
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