According to Stiftung Warentest, customers at Kaufland, Lidl and Co. get three own-brand products that are always as good as those from the premium manufacturer.
When shopping, customers have not only found their own brands on the supermarket shelves at Kaufland, Lidl and Aldi for years.
And again and again, many consumers ask themselves whether these products can keep up with the premium brands.
Stiftung Warentest makes the comparison, as reported by
echo24.de
.
And there are three products that are always as good as the brand.
A lot will change when shopping in the supermarket in 2023. Customers will have to adapt to a new regulation with the EC card.
Kaufland has already issued a statement on this.
But what remains the same, this year too, you can save a lot of money by buying the grocer's own brands - without any loss of quality.
That's why consumers like to buy branded products
But why do so many customers still prefer premium products when shopping?
In a report by “Focus online”, consumer psychologist Matthias Niggehoff explains: “Consumers turn to expensive branded products because it gives them security.
Everyone knows the brands and therefore has an emotional connection to the brands.”
Organization: | Stiftung Warentest |
|---|---|
Founding: | December 4, 1964 Berlin |
CEO: | Hubertus Primus (2 Jan 2012–) |
Founder: | West Germany |
But so many studies and tests by a wide variety of institutions have shown that there are few or no differences between no-name and branded products.
In addition, at Kaufland, for example, there is a brand behind many unknown products.
Likewise, many premium products in unknown packaging can be found at Lidl.
No-name or brand: With these three things, the cheaper product is always worth it
According to Stiftung Warentest, there are always three things that make it worthwhile to use the cheaper product.
Applesauce, baby food and veggie products can therefore score points at Kaufland, Lidl and Co. with price differences of up to 50 percent with the same quality.
Kaufland, Lidl and Co. as price drivers?
This is how companies react
However, the so-called deceptive packaging could cause trouble for customers.
Last year, the “Hamburg Consumer Advice Center” pointed out that supermarkets and discounters, especially with their own brands, now like to rely on “shrinkflation” – less in it, the same price.
There has also been an intensive debate about the accusation of price gouging during the crisis in and about the food trade in recent months.
Kaufland, Lidl and Aldi have spoken to
echo24.de
about the allegations and the price wars with the manufacturers that keep arising.
List of rubrics: © dpa/ Monika Skolimowska
