He had been called to the rescue to take over the helm of the TF1 group, after the aborted merger project with M6.
Tuesday, during the annual results of the audiovisual subsidiary of Bouygues, Rodolphe Belmer lifted a corner of the veil on his reinvention project for TF1.
The priority of the new CEO is now to accelerate the platformization of TF1.
Anticipating a rapid shift in usage, with
“a majority on-demand consumption in the medium term”
, Rodolphe Belmer has set an ambitious course: to make TF1
“the leader in free streaming in France”
.
Read alsoBouygues chooses Rodolphe Belmer to invent a new TF1
The idea of making a place for itself, even a modest one, in the paid subscription video market has fizzled out.
TF1 like M6 and France Télévisions have indeed turned the Salto page.
The three shareholders made the bitter observation that Netflix, Amazon Prime Video, Disney + or even Apple TV +, which launched earlier with colossal means, had already won the game.
MyTF1 weighs 90 million
It now remains to focus on the video-on-demand market…
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