Fifteen months will have been necessary for Louis Vuitton to find the successor of Virgil Abloh, its star designer who died early in November 2021. This Tuesday, February 14, the luxury brand puts an end to the reflection and the many rumors about the identity of its new artistic director by opening a new chapter with Pharrell Williams, according to information from
Figaro
.
The famous music producer is no stranger to the label, he has already collaborated with the trunk maker in the past by designing a pair of sunglasses and jewelry.
This first foray into the world of luxury had earned him a string of other longer collaborations with Moncler, Adidas and Chanel, among others.
And to confirm his taste for the industry, which he had already rubbed shoulders with in the early 2000s by co-founding the fashion brand Billionaire Boys Club with the Japanese Nigo, currently artistic director of Kenzo.
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bubbling creative
Like Virgil Abloh, Pharrell Williams has a slasher profile, with bubbling creative desires.
The genius of streetwear and king of cool leaves a strong imprint;
become an idol of millennials, he stirred up the spirit of the times in all his artistic directions with a 360-degree field of applications and implications.
The appointment of the author of the planetary hit
Happy
, who is also capable of wearing multiple hats, suggests that Louis Vuitton wishes to perpetuate this spirit in its men's business.