Supermarkets use many tricks to encourage customers to buy.
A clever trick lurks directly behind the entrance of Aldi, Edeka and Co.
Munich – Well-known supermarkets and discounters such as Lidl, Aldi, Rewe, Edeka and Kaufland are following a precise plan when setting up their branches.
This also applies to the presentation of the products on the shelves.
All of this should encourage consumers to buy.
And even in the way each store is built, retailers use a variety of tricks to ensure customers buy as generously as possible.
Customers are usually deliberately guided through the entire supermarket in the hope that they will succumb to the temptations of the offers.
Customers make an initial decision as soon as they enter the supermarket.
At first glance, the majority of customers probably don't notice it, but subconsciously it has a major influence on the shopping experience of supermarket customers.
+
In many supermarkets (here a Rewe branch in Munich) the first curve after the entrance is to the left.
© Lukas Barth/dpa
Supermarket trick makes the shopping experience more pleasant as soon as you enter the store
A customer who is in a good mood is more likely to be attracted by promising offers and advertising measures in the supermarket than a customer who is in a bad mood.
For this reason, one wants to make the shopping experience as pleasant as possible for the customer as soon as they enter the supermarket.
That is why many stores rely on a very specific design in the entrance area.
This should make the branch an oasis of well-being.
If you enter a Rewe, Aldi, Lidl or other supermarket with your shopping trolley, you usually have to turn left after the first door to get to the goods department.
The direction is by no means randomly chosen, as
reported
by chip.de.
In Germany there are far more right-handers than left-handers.
Therefore, steering the shopping cart in the left direction, i.e. using the dominant right hand, is more comfortable for the majority of customers.
A right turn would therefore be an unpleasant start for most customers when shopping.
So this little trick has a direct, big impact on how customers feel as they continue through the aisles of the supermarket.
And if you push your shopping cart with a positive basic feeling, you may end up filling it up a little more than you had planned.
But this is just one of a multitude of tricks that supermarkets are trying to use to influence their customers' buying behavior.
List of rubrics: © Lukas Barth/dpa
