Every evening between 8:30 p.m. and 10:30 p.m., a third of young French people aged 15 to 24 are connected to the internet.
Here is one of the lessons of the annual study by Médiamétrie on internet use, which consecrates this age group as the greediest – and by far – of digital leisure.
15-24 year olds connect for 4 hours a day, twice as much as the French average.
And the next generation is not far behind: the 11-14 year olds come close to 3 hours of daily surfing... more than the 25-49 year olds (2 h 47).
For these young people, 93% of the internet rhymes with smartphones.
But what do they do with it?
Unsurprisingly, social networks and messaging take the lion's share, with 60% of time spent in front of screens, or 2:19 a.m. per day.
With 6.1 million daily users among 15-24 year olds, Snapchat remains the most popular application for this age group.
Thanks to its messaging, Snapchat is also the service that captures the most attention of young people (it represents 29% of their daily connection time), just ahead of TikTok (19%).
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If we go back to the number of users among 15-24 year olds, the Chinese application remains behind Instagram.
But the curves could perhaps cross in 2023. TikTok's audience has indeed grown by 20% in one year among young people, while that of Instagram has fallen by 4%... Fourth place goes to WhatsApp messaging, which grew by 16% in this age group (2.8 million 15-24 year olds).
This movement seems to be at the expense of Messenger (- 30%, 1.6 million), which also belongs to the Meta group.
The popularity of social networks is also accompanied by the success of photo editing and video editing applications (Canva, Lightroom, Capcut, etc.), whose audience has doubled in three years.
40% of young girls use them.
We also note the strong breakthrough of the French application BeReal, which has won over 900,000 young people, 80% of whom are women aged 20.
Youth also rhymes with home meal delivery.
Half of visitors to Uber Eats, Deliveroo or JustEat are aged 15 to 34.
The "lazy economy", which also includes ultra-fast shopping delivery services, continues to grow in France with nearly 9 million visitors per month.
Another illustration of the time: the success of the WeWard application.
With 9.3 million monthly users, its audiences grew by 44% in one year.
This service motivates Internet users to walk thanks to a system of challenges, rankings and points to be won according to their number of daily steps.
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Among French people as a whole, the most popular sites are, in order, Google (52.8 million monthly visitors), YouTube, Facebook, WhatsApp, Amazon, Instagram, Wikipedia, Snapchat, Leboncoin and Yahoo.
You have to go below the threshold of 25 million monthly users to see the first French groups appear: Orange,
and Doctolib, which is close to 20 million visitors per month.