After all the upheavals caused by the pandemic,
the Salone del Mobile
returns to the usual April dates, with the sixty-first edition scheduled
from 18 to 23 April at Fiera Milano Rho
, but everything is new, starting from the exhibition format on one level, designed to simplify the visit.
Among the innovations presented in preview today at the Franco Parenti Theater in Milan, also the new layout of Euroluce, with a circular route, and the cultural component, which will be integrated into the spaces of the biennale of light through exhibitions, talks, workshops, site installations -specific.
"I am very happy that we are returning to the canonical dates, as an Olympic city - comments the mayor of Milan Giuseppe Sala - these are the design Olympics".
"After three years it was unthinkable - says Maria Porro, president of the Salone - to return to April, our traditional position in the calendar, as if nothing had happened.
The pandemic has radically changed our way of experiencing major events and this great change could not go unheard.
We are a huge event, we are present and this is its strength, it is global.
We thought it was time to relaunch the exhibition proposal by putting ourselves in attack, listening to the needs of exhibitors and visitors, giving more value to the center of the show, that is, to be a moment of great trade, a platform that accelerates business". For this reason, the next Salone will have "a renewed layout on one level to facilitate flows and paths within the salon".
Then there will be, the president anticipated again, "a great focus on Euroluce and the biennial dedicated to light, with a radically new format which is the beginning of a journey that will involve the entire fair".
The April edition will in fact be the edition of the biennial of light, now in its 31st appointment, with an exhibition layout redesigned by the Lombardini22 studio and inspired by Italian villages.
"The City of Lights" will be the concept of the biennial, for which the duo Formafantasma has created 'Aurore', a large square dedicated to talks and twelve 'Costellazioni', which will host exhibitions such as the personal exhibition of photographer Hélène Binet.
The more than 550 protagonists of the 24th SaloneSatellite will also find space inside the Euroluce pavilions, where Gaetano Pesce will be a guest.
On the visitors front, "we expect many and quality ones. The work we do with the incomings with Ice is to try to bring those buyers and interlocutors of the highest level. This year in the Show we work above all on quality, quality - he underlines Leek - of the quantity".
As for the Russians, "they will certainly not be present, they will have difficulty reaching the show. The Russian market, which was in the top ten of those historically most interesting for the furniture market, this year leaves the top ten, replaced by the United Arab Emirates So it's certainly a declining market which, however, is balanced by the presence of new operators and then by the return of the Chinese".
On the China front, in fact, "we finally expect the return of the buyers".
we expect many and quality ones.
The work we do with the incomings with Ice is to try to bring those buyers and interlocutors of the highest level.
This year the Salone is working above all on quality, the quality - underlines Porro - of quantity". As for the Russians, "they certainly won't be present, they will have difficulty reaching the salon.
The Russian market, which was in the top ten historically most interesting for the furniture market, this year leaves the top ten, replaced by the United Arab Emirates.
So it's certainly a declining market which, however, is balanced by the presence of new operators and then by the return of the Chinese". On the China front, in fact, "we finally expect the return of the buyers".
we expect many and quality ones.
The work we do with the incomings with Ice is to try to bring those buyers and interlocutors of the highest level.
This year the Salone is working above all on quality, the quality - underlines Porro - of quantity". As for the Russians, "they certainly won't be present, they will have difficulty reaching the salon.
The Russian market, which was in the top ten historically most interesting for the furniture market, this year leaves the top ten, replaced by the United Arab Emirates.
So it's certainly a declining market which, however, is balanced by the presence of new operators and then by the return of the Chinese". On the China front, in fact, "we finally expect the return of the buyers".
The work we do with the incomings with Ice is to try to bring those buyers and interlocutors of the highest level.
This year the Salone is working above all on quality, the quality - underlines Porro - of quantity". As for the Russians, "they certainly won't be present, they will have difficulty reaching the salon.
The Russian market, which was in the top ten historically most interesting for the furniture market, this year leaves the top ten, replaced by the United Arab Emirates.
So it's certainly a declining market which, however, is balanced by the presence of new operators and then by the return of the Chinese". On the China front, in fact, "we finally expect the return of the buyers".
The work we do with the incomings with Ice is to try to bring those buyers and interlocutors of the highest level.
This year the Salone is working above all on quality, the quality - underlines Porro - of quantity". As for the Russians, "they certainly won't be present, they will have difficulty reaching the salon.
The Russian market, which was in the top ten historically most interesting for the furniture market, this year leaves the top ten, replaced by the United Arab Emirates.
So it's certainly a declining market which, however, is balanced by the presence of new operators and then by the return of the Chinese". On the China front, in fact, "we finally expect the return of the buyers".
year in the Salone we work above all on quality, the quality - underlines Porro - of quantity". As for the Russians, "they certainly won't be present, they will have difficulty reaching the salon.
The Russian market, which was in the top ten historically most interesting for the furniture market, this year leaves the top ten, replaced by the United Arab Emirates.
So it's certainly a declining market which, however, is balanced by the presence of new operators and then by the return of the Chinese". On the China front, in fact, "we finally expect the return of the buyers".
year in the Salone we work above all on quality, the quality - underlines Porro - of quantity". As for the Russians, "they certainly won't be present, they will have difficulty reaching the salon.
The Russian market, which was in the top ten historically most interesting for the furniture market, this year leaves the top ten, replaced by the United Arab Emirates.
So it's certainly a declining market which, however, is balanced by the presence of new operators and then by the return of the Chinese". On the China front, in fact, "we finally expect the return of the buyers".
The Russian market, which was in the top ten historically most interesting for the furniture market, this year leaves the top ten, replaced by the United Arab Emirates.
So it's certainly a declining market which, however, is balanced by the presence of new operators and then by the return of the Chinese". On the China front, in fact, "we finally expect the return of the buyers".
The Russian market, which was in the top ten of those historically most interesting for the furniture market, is out of the top ten this year, replaced by the United Arab Emirates.
So it's certainly a declining market which, however, is balanced by the presence of new operators and then by the return of the Chinese". On the China front, in fact, "we finally expect the return of the buyers".
