Aldi and Edeka are now planning a new strategy so that consumers do not find themselves in front of empty mineral water shelves again.
The retail chains want to prevent a supply bottleneck.
Munich - Because the cooperation with some brands was terminated due to high price expectations, there were bottlenecks in the food trade for consumers with mineral water.
The supermarket chain Edeka and the discounter Aldi want to act and are
now pursuing a new strategy, according to a report in the
Lebensmittel-Zeitung (LZ) .
This is to avoid empty shelves in the future.
According to
LZ,
the Edeka Group will take over the Petrusquelle based in Bavaria on April 1st.
The Siegsdorfer Petrusquelle brand should be retained, according to the report by the industry journal.
In the future, own-brand water for Edeka should be produced at the location.
No information is given in the report on the purchase price.
The bottlenecks arose last year after Edeka separated from Altmühltaler.
Since then, the supermarket group has increasingly relied on the French Alma Group and its German subsidiary Rhönsprudel.
Aldi and Edeka with a new strategy against water shortages: discounters are investing in two new locations
According to the report, Aldi Nord is similar to Edeka.
However, the discounter had already taken over two locations from the Altmühltaler Mineralbrunnen Group in 2022.
Including, according to the online portal
Chip.de
in Treuchtlingen in Bavaria and in Breuna in Hesse.
An expansion of production should follow.
Aldi announced this directly when investing in the locations in order to significantly expand the production of water and other beverages.
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Pallets full of water bottles.
Edeka customers searched the shelves in vain for it.
(icon picture)
© Waldmüller/imago
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The acquisition of the companies gives us the opportunity to maintain production capacities for one of the most important foods in Germany in the long term
Jürgen Schwall, Chief Purchasing Officer at Aldi Nord
Meanwhile, customers are already experienced in dealing with bottlenecks in retail.
Because the Ukraine war and the resulting energy crisis are constantly presenting consumers in this country with new challenges.
The result was often empty shelves.
Articles such as sunflower oil, flour, butter or milk products were always missing.
Sweets from certain brand manufacturers were also becoming increasingly difficult to find in stores.
List of rubrics: © Waldmüller/imago