Can an artist exist outside the traditional gallery circuit?
Even if many alternatives flourish, entering the stable of a renowned merchant inevitably boosts the career.
The other side of the coin is that it can also break it, by dint of producing too much and driving up prices.
Still, it opens doors.
Customers see it as the guarantee of a brand.
An incomparable visibility of their foals having access to major fairs - Art Basel in mind - to shine internationally.
And a sesame to enter large collections, but also powerful institutions and foundations.
One does not go without the other to last over time.
Of this consecration, who has not dreamed of it?
The artists of the younger generation are hunted earlier and earlier at the source by the big brands.
Barely out of school, here they are already in prestigious “white cubes”.
And success is not long in coming.
Proof of this is the waiting list of collectors…
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