Prune Aubry and Florie Ducamp Albert, who founded the brand in 2019, did not recognize themselves in the world of lingerie.
These two entrepreneurs created the We Are Jolies brand based on an observation: the limited number of sizes, the hypersexualization of women, the environmental impact of the lingerie industry, the use of harmful substances in the composition rooms and the lack of inclusiveness.
The We Are Jolies brand focuses above all on a range of comfortable, elegant, body-friendly lingerie, at a fair price, with organic and recyclable materials.
The French brand conveys strong values of self-acceptance, with powerful and inspiring slogans:
“Products that adapt to bodies… not bodies that adapt to products”
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The We Are Jolies brand advocates the beauty of all bodies, brings together all women and uses models of all ages, sizes and origins.
Their collection of ethical and responsible underwear is made up of various ultra-comfortable and trendy pieces: panties, bodysuits, bralettes, menstrual panties, pajamas and loungewear.
Feminine and organic pieces, designed in an eco-responsible way.
Deciphering a French success story.
Comfortable, trendy pieces at a fair price
The brand creates trendy underwear that comes in a multitude of styles, colors and materials.
Its flagship products?
Organic cotton panties and bras, prized for their comfort, style and affordability.
We Are Jolies attaches great importance to the comfort and well-being of women.
Their vision:
“comfort should not be a luxury”
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For example, organic cotton panties are available from €9 per unit, and you benefit from decreasing prices for the purchase of a set of panties.
The lingerie brand also makes a point of style by offering trendy, colorful and easy-to-wear creations.
There's something for everyone: lace tanga, high-waisted panties, patterned panties, basic or printed bra.
The signature of We Are Jolies: “
A stylish but not snobbish brand”.
Our favorites :
We particularly like the seamless bra for a guaranteed second skin effect;
The black lace thong is also a must-have, the perfect combination of elegance and comfort;
For a fresh and vibrant style, the patterned bloomer panties are ideal;
Do you want to bet on transparency?
Fall for the pretty bralette in terracotta tulle, a warm color, ideal for a trendy autumn-winter look;
The bra is available in beige, red, yellow, plum or black according to your desires!
It offers support without underwiring or cups, for perfect freedom of movement;
For a glamorous chic evening look, the navy sequin bodysuit will make you shine with a thousand lights!
We Are Jolies celebrates all bodies through inspiring collections that are in tune with the times.
We Are Jolies, a feminist and positive brand
A feminist and positive brand We Are Jolies
Far from conventional lingerie which imposes strict beauty standards, such as thinness, eternal youth and a body without imperfection, We Are Jolies breaks the codes and breaks the dictates imposed by society.
A feminist and positive lingerie brand that destroys complexes and encourages us to feel beautiful as we are: With We Are Jolies, love your shapes, stretch marks, scars and curves!
No muse at We Are Jolies, who prefers to highlight body positivism through a diversity of bodies and morphologies.
A militant brand that is aimed at all women, and aims to promote physical diversity.
As proof, We Are Jolies uses unretouched photos on its website and spreads its vision and state of mind via social networks: on its Instagram account, for example, there are committed posts with strong messages and photos of female bodies of all shapes and sizes.
An ethical brand, spokesperson for women, with a committed and growing community on social networks.
An ingenious, benevolent, and uninhibited digital communication!
We Are Jolies: An ethical and ecological lingerie
We Are Jolies is an eco-responsible brand that offers organic products from a healthy composition, respectful of the environment and women's health.
The brand's DNA: to offer ethical underwear, made of organic cotton and validated by the most reliable labels.
Several scientific reports have demonstrated the presence of chemicals, toxic residues and endocrine disruptors in underwear and sanitary protection.
Harmful substances, in direct contact with the skin and mucous membranes, which harm women's health and have a considerable environmental impact (in particular pollution of the oceans, rivers and soils).
We Are Jolies is aware of this health and environmental issue.
The brand has chosen to design lingerie in organic and recyclable cotton in order to offer women healthy underwear, without any harmful substances.
The organic cotton menstrual panties are a flagship product of the brand.
During menstruation, it offers healthy and optimal protection, guaranteed zero leaks and also reduces waste and pollution associated with disposable sanitary protection (napkins and tampons).
In addition, the eco-responsible lingerie brand benefits from two labels for their ecological textiles: GOTS and STANDARD 100 by OEKO-TEX.
International certifications that guarantee environmentally friendly production and products without harmful substances.
We Are Jolies climbed to first place on the Clear Fashion podium with a score of 80/100!
We Are Jolies, an organic lingerie brand with a real extra soul.