The celebrity press forced to reinvent itself

“The hunt for the scoop is no longer the only element at the heart of the economic model of the people press”

, analyzes Pascale Socquet, executive director of Prisma Media, which publishes

and

.

In recent years, the historical magazines of the celebrity press have tried to reinvent their model in the face of the ocean of information about stars freely available online.

Paper weeklies such as

,

,

or

first had to face the arrival on their editorial ground of digital "pure players", like the Purepeople site.

Then, gradually, the pool of competition extended to the new ecosystem of bloggers, who feed their community of tens, even hundreds or thousands of subscribers all day long on social networks like Snapchat, Instagram or TikTok.

notes an observer.

As a result, the sales of these newspapers...

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