Since 2004, the general public has been thrilled with the announcement of H&M's annual collaborations, which offer fashion enthusiasts access to pieces designed by the biggest luxury brands at affordable prices.
For spring-summer 2023, the Swedish brand has revealed the name of its next partner: Mugler.
Founded by Thierry Mugler in 1974, the label marked the 1980s with its assertive shoulders and spectacular silhouettes.
Directed by the American Casey Cadwallader since 2017, it perpetuates the legacy of its founder who died on January 23, 2022 by playing on the lines of the body, always sculpted and from which emanates a frontal femininity.
This sexy leg has seduced many personalities like Hailey Bieber, Lizzo or Kylie Jenner,
Artistic Director Casey Cadwallader and Ann-Sofie Johansson, H&M Creative Director.
H&M
A success that gives some clues as to the main lines of the collaboration to come, even if H&M has not yet revealed any previews.
Last September Mugler had already lent itself to the game of collaboration, recreating its close-fitting silhouettes with Wolford tights.
Suggestive pieces that we naturally expect to find on the shelves of H&M, at a date still uncertain, this one having not yet been disclosed.
In video, parade - Mugler - Ready-to-wear fall-winter 2022-2023:
two is better
H&M's first association with a designer dates back to 2004. It was with Karl Lagerfeld.
The announcement caused a stir, both in the fashion world and in the general public.
It had become possible for all budgets to acquire a piece signed by the greatest.
The affair ended with a huge success, and the renewal each year of a new collaboration with the biggest names in luxury, like Viktor and Rolf (2006), Kenzo (2015) or Moschino (2018). ).
The latest dates back respectively to 2021 with Simone Rocha, and 2022 with Iris Apfel.
A tradition that continues this time, Mugler style.
In video, Burberry fashion show at London Fashion Week:
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