Medium expansion in its speed, but determined in its results.
KFC (Photo: Walla! system, Yaniv Granot)
More than sixty years after it was established, and at the culmination of a 23-year conspiracy, the management of KFC in the United States had to look the whites of the eyes of the urban legend about it, and refute it.
"There is no truth in these defamatory rumors," stated company spokesperson Rick Maynard, "We use only the highest quality poultry, and work with the most reliable companies on the market, the same companies that our customers know from the local supermarkets where they do their shopping at home."
For all the columns of "Going Eaters"
This move tried to do in 2014 what no one wanted to do in 1991, with the announcement of the name change from Kentucky Fried Chicken.
It is likely that no one thought at the time that someone would go so far as to claim that the removal of the word Chicken occurred because the Poultry Network does not use "real" poultry.
It's even more likely that no one thought this lie would catch on, but Colonel Harland Sanders put more mileage in his grave than he did around Louisville trying to sell the chicken with his secret spice mix, and someone had to put a stop to it.
America has always known how to whip up a good conspiracy.
Once she also knew how to stop her.
Israel, on the other hand, is another story.
The chicken in the center.
KFC
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Exactly three years since she returned to Israel for the umpteenth time, one can quietly say that KFC finally managed to get a blue ID card.
This required deep plowing throughout the country, a strategy that put the center in the center rather than the center, and an expansion that was moderate in speed, but determined in its results.
Has science revealed the secret recipe for the world's favorite chicken?
It started in Nazareth, continued to other Arab settlements in what is surely a deliberate move and even more certainly fascinating from a business perspective, and in the last two years it has spread its wings (you saw what I did here, didn't you? Let it not be by chance) to Be'er Sheva, Rishon Lezion, Petah Tikva and right now to the Bilo complex , near the streets.
Starbucks? Duncan Donatas? Cheesecake Factory? Let's not mix failures with successes, arrogance with hard work, and pretensions to teach the natives how to make coffee, for example, with fresh, hot, delicious chicken.
Did you understand?
The hamburger that replaces "To the Bone Express" wants you to believe it
To the full article
The game bucket.
KFC (Photo: Walla! system, Yaniv Granot)
KFC's large menu is not adapted, it is not local and it does not make Hebrew concessions to itself, or scatters to the sides to wink here and there.
Instead, he puts the chicken in the center, and builds a tower of dishes on it - and rightly so.
Want to feel like you're eating out?
This is how you make the secret recipe for chicken "like KFC" at home.
There are "Bates" (4 units for 17 NIS, 6 for 22, a dozen for 43) which are a type of nuggets in size, "Strips" (3 units for 26 8 for 55 shekels) which are thick and plump strips, spicy wings (3 units for 14 shekels, 8 for 32), and also chicken "on the bone" (one unit for 14 shekels, 3 for 37, 5 for 58).
Apart from these, there are also sandwiches in the form of a tortilla (from 10 NIS for a wrap strip to 34 NIS for a tortilla with chicken fillet and hash brown), a "burgers" section (from 10 NIS for a "Junior" with three bites, to a "Double Tower" with two fillets chicken and hash brown for NIS 39) and also the mythical buckets (from NIS 42 for a "solo" with two strips, four bites, chips and a medium drink to NIS 135 for 15 strips with two chips and a liter and a half bottle), which are probably the most enjoyable bucket of games known to children and their parents.
Oh, and there's also the "double-down".
We will come back to it.
Our luck
Last year it was a chicken sensation.
Now they have improved
To the full article
Bring the napkins.
KFC (Photo: Walla! system, Yaniv Granot)
The strips were already a leap forward, in size and experience, with a real chicken, and a real size, which can already close a fun meal
The test, as usual, was the immediate comparison between the excellent (and tantalizing) pictures of the menu and ads, and what you get in your hands upon ordering.
This test, we will go ahead and say already now, ended in a round hundred.
Want to make chicken like at KFC?
The secret spice revealed
We started with Bates and Strips, as an easy starting hurdle.
The first ones were like fat - small bites of chicken with a crispy coating, fun snacks that did the job, and did it better than any other nuggets in the chain fast food worlds, and also - bold and bold, why not actually?
- off the grid.
The strips were already a leap forward, in size and experience, with a real chicken, and a real size, which can now close a fun meal.
Shall we move forward?
Neither hamburger nor steak, dream
400 grams of meat, with the bone, in a bun
To the full article
Test result.
KFC (Photo: Walla! system, Yaniv Granot)
It was an orchestrated and trained relay run that combines crunch, caress, kick and juice.
At NIS 29 per sandwich, this is a run for a medal
Three units of chicken on the bone brought the tasters (well, those who were actually there when it happened) back to the United States of the nineties, the one that provided Israeli visitors with an unknown, and super-desirable fast-food experience.
They were crispy and spicy on the outside, very juicy on the inside, and above all not greasy on the fingers in a way that makes you constantly think about the price you will have to pay when Shabbat ends.
"Tower Classic Burger" continued the trend with two soft buns, which contained coated chicken fillet, hash brown, vegetables and sauces, in a kind of orchestrated and trained relay race that combines crunch, caress, kick and juice.
At NIS 29 per sandwich, this is a run for a medal.
Small letters, look elsewhere
Yes, it's all you can eat.
Yes, it's 55 shekels
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Trash in its best trashy sense.
KFC (Photo: Walla! system, Yaniv Granot)
This carb-free sandwich looks so crazy and promises so much that you're setting yourself up for disappointment, but in the end you get even more than that.
The last addition to the mentioned menu is the same "double-down", a special edition (which you should very well take away from the uniqueness and just join the guys) which is basically two pieces of chicken fillet and in the middle two slices of cheese and sauce (barbecue or salty pretzel).
This carb-free sandwich is so hyped and promises so much that you're setting yourself up for disappointment, in terms of "look what I got instead and where's the truth in the advertising."
In the end, you get even more than that - trash in its best trashy sense, and at least five fingers holding the chicken from all directions, getting dirty from all directions in the sauce (smoky-sweet-spicy barbecue only slightly, and a salty pretzel that could have been a gimmick and instead was a sweet rub), And returns to do what the chain has promised them for decades - Finger Lickin Good of course.
Soft finish.
KFC (Photo: Walla! system, Yaniv Granot)
The Fatah-Tekwai branch where this happened was quite busy on Saturday afternoon, in a way that makes you both happy about the existence of the option and happy afterwards, when you notice that the service is sweet and the place itself is even sweeter (and amazingly clean).
All of this, together with the side dishes (regular fries but they disappear, industrial onion rings but they disappear faster), the soft ice cream at the end and everything in between, including the prices and the variety, and the ability to finish a whole meal in many ways, completes an equally excellent fast food experience , an outstanding arrival.
Nine years after that statement, it can be said that the conspiratorial legend of KFC America will no longer come back to life.
Three years after landing in Israel, you can easily say that the legend of KFC Israel is alive and kicking.
KFC, 15 branches throughout the country
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chicken
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