In January 2017, the writer of these lines noticed an interesting phenomenon.
It was a relatively warm Friday, and many went out into the streets to soak up the rare winter sun for the season.
In three different situations I encountered vocal performances hummed by passers-by to "Gold", the successful single of Static and Ben El that was released at the time, scorching radio waves and minds.
The first was an 8-year-old girl who sang the new hit to herself.
A few minutes later, a group of ten-year-old boys sang the song out loud together as a group, and later a 30-year-old woman broke into an a cappella performance at a busy bus stop.
The conclusion was clear: "Gold", and basically every single released by the most talked about duo in the country at the time, appealed to a wide and diverse audience of both age and gender.
Static - Liraz
A lot has changed in the past six years, and if you want clear proof of that, all you have to do is listen to Static's new album - the first in his fledgling solo career, after Static's conflict and well-publicized separation from Taveri and his wife Sarit Polak.
Because "Liraz", as the real name of this talented musician, is indeed an invested, up-to-date, well-produced and polished product, but also aimed at a young, receptive and somewhat soulless audience.
• Static's film: Zero Class with a lot of effort
• From now on Ben-El Tabori's stock is only going to rise
And the many gimmicks in it won't help either.
The album's theme song contains lines like "Listen well, it's not working", "Let's jump off the bridge, the strong survive" and "Very brave for someone who is afraid of abandonment, to leave his partner and also his wife".
This is a song that seems to allude to the rift between him and Ben-El, but in fact it is a dialogue between the private person and Yeraz Rousseau and the public persona Static.
This is probably the best and deepest of the collection's poems, dealing with the scars left by his growing up experiences as an adopted child and his separation from the one who is now his ex-wife.
Everything else, well, you can give up.
Even if the chemistry between him and Eden Ben Zaken in "The Perfect Crime" is evident, and Agam Bohbot's hosting in "Tarantula" does not feel out of place, it is still a collection of reggaeton and frills songs that are more suited to dance floors, and less to the ears of those who are interested in a little more content in their music.
It's not that there aren't catchy songs here that you can hum from the first listen, like "Darboka" with its catchy chorus.
Just not sure too many people will want to get infected with them.
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