Singer Omer Adam and his model partner Yael Shelvia recently picked a joint first campaign for the glasses brand Catalia from Opticana.
"Israel Hayom" learned that the singer will arrive in Israel this week for a photo shoot for a brand in Caesarea.
Shelvia has been staying in Israel for the past few days, and yesterday (Monday) she posed for a campaign for the Renoir fashion chain.
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As you may remember, the couple recently left Israel to live together in Dubai.
While Shelvia is returning to Israel for filming, Adam has so far returned for one visit under the radar about a month ago, and has avoided publishing details about him.
Yael Shelvia with Catalia glasses, photo: Gal Issev
As we have already published, the singer has been serving as a presenter of the glasses brand for a long time, and now the model is joining him in the campaign, and will star alongside him.
The two are expected to participate together in photography days for the brand, in the company's events, in sales promotion and its promotion on social networks.
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The eyewear brand, whose name means a rare orchid, appeals to a young target audience, looking for fashion at accessible prices.
The brand is characterized by trendy designs that combine digital and physical life.
Yael Shelvia with Catalia glasses, photo: Gal Issev
Opticana CEO Elroy Turgeman explained the selection in stages: "We were looking for a presenter who would represent the values of 'Catalia' and in Yael Shelvia we found an Israeli and international personality.
She is a model, actress, creator, independent and successful, combined with the fact that she is the partner of our veteran presenter, this is an obvious choice."
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