From Coop and Amnesty postcard campaign for the Iranian people

The results of the Coop

, in favor of gender equality.

It was also an opportunity to illustrate 

Coop's new commitment alongside the Iranian population with

CEO of Coop Italia, and

, President of Coop Italia and Ancc-Coop.

From Coop and Amnesty postcard campaign for the Iranian people

On one side, long, thick hair with instructions to 'cut' the hair along the dotted edge, a symbolic gesture of Iranian women's protest;

on the other hand, data and information on the protest action in support of the population edited by Amnesty International Italy.

At the bottom your signature to be affixed.

This is the 'postcard for Iran', the awareness-raising and mobilization initiative promoted by Coop in collaboration with Amnesty International Italy in support of the Iranian population fighting for freedom.

Until the end of April it will be possible to send it both in paper and digital versions.

Approximately 2 million copies have been printed: the paper postcard will be included in weeklies of national newspapers as well as in all Coop magazines intended for shareholders;

these will be accompanied by the possibility of joining on the site starting from 8 March.

Coop will then collect all the postcards and deliver them to the Iranian embassy in Italy for a real 'postcards bombing' which aims to keep the global media attention high.

The initiative is part of the third edition of the Coop campaign for gender inclusion 'Close the Gap.

Let's reduce the differences'.

"Regimes fear international attention on their internal protests and the Iranian government is no exception" observes the president of Coop Italia and Ancc-Coop, Marco Pedroni.

"We have to take on the task of keeping the attention of the media, including Italians, on the question of freedom in Iran. More postcards will arrive,