And the color was.
Tuesday, February 28, the Théâtre de la Madeleine was the scene of an unusual show, orchestrated by the Japanese creator Kunihiko Morinaga.
As part of Paris Fashion Week, the founder of the Anrealage brand presented his fall-winter 2023-2024 collection, with a staging that amazed the assembly.
Taking their places in front of the guests, her models dressed in monochrome beige outfits were swept from head to toe by UV lamps, evolving to the sound of
Ravel's
Boléro .
It was at this moment that the miracle happened: as it passed, the light revealed bright colors and unsuspected patterns, transforming the silhouettes.
Technicality and virality
This is how magic works.
Under the applause of the public are revealed stripes, checkerboards, polka dots and other variegated colors.
This spectacular transformation is based on the photochromic process which uses UV rays to make colors appear.
The demonstration of this instant dye soon gained widespread coverage on social media, producing one of those viral fashion moments that designers have dreamed of since the Bella Hadid dress spray phenomenon by Coperni.
Much like the latter, which relied on a decade-old innovation, the Anrealage show magic trick isn't a first.
Photosensitive fabrics are in fact the specialty of the Anrealage brand.
Kunihiko Morinaga has been developing these reversible dyeing technologies for a decade and its performance has already shone in the past.
He collaborated with Fendi around a men's fall-winter 2020 collection, the patterns of which were also revealed on the catwalk by a set of lamps.
More recently, in the fall of 2022, the sports brand Puma also made use of the creator's favorite technology.
However, the parade brought to light its share of unpublished.
This is the first time that photochromy has been used on materials such as faux fur, velvet or satin.
The technique is also pushing its boundaries with new shades such as yellow, red and purple.
A new tour de force for Kunihiko Morinaga.
And a new window opened on the perspectives offered by the fashion of tomorrow.
