All fire all flames.
Danish label Heliot Emil literally set a model's clothes on fire at the close of its Fall/Winter 2023-2024 show February 28 at Paris Fashion Week.
Two men were responsible for igniting the back and legs of the black-armored and hooded model, before letting him walk the podium.
A performance that naturally ignited social networks.
And, thus, joins the list of spectacular stagings which has particularly lengthened during the last Fashion Weeks.
In video, Paris Fashion Week: Dior fall-winter 2023-2024 show
The Coperni effect
Models throwing themselves into the crowd at Sunnei, clothes that change color at Anrealage, undressed models on the AVAVAV catwalk... Since the famous spray dress sprayed on Bella Hadid at the Coperni show last September, happenings multiply during Fashion Weeks.
It's the turn of Victor and Julius Juul, the two brothers who founded the Heliot Emil brand in 2017, to join the movement.
Author of subversive collections, committed to experimentation and provocation, the duo, finalists for the ADAM prize in 2022, have passed the test of fire.