The drought and the high cost of living in recent months have led to a surge in the price of the mimosa, the symbolic flower of Women's Day which is celebrated on 8 March.
In fact, production is lower despite the fact that demand has remained the same, but the increases are around 20-25% more than in 2022.
The Seborga-Sasso-Vallebona axis, which extends entirely inland from Bordighera, is one of the most strategic in Italy for the cultivation of mimosa.
"Unfortunately it will not be remembered as one of the best years - says Paolo Cane (Agroflor) -.
Due to the drought we will have a lower harvest and the first consequence of this lower production is the increase in price
. The bouquets, for example, will be four ounces and no longer half a kilo, like last year".
For Gianfranco Croese of Florcoop, another company with a few dozen producers to its credit, "the main destination is Italy, but Russia is also a good buyer. We have orders and requests, but the main concern is given by prices, whose growth is also the effect of the reduction in consumption".
However, the market holds, just think that the mimosa is one of the few flowers, together with ornamental greenery (broom and buttercup), which still has international appeal.