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did you hear that Magnum is making noise again, and it's the sweetest noise ever - voila! Food

2023-03-03T14:11:42.451Z


All the newest food products in the Israeli market (and in general), all the snacks, sweets and temptations on the shelf: New on the shelf, Walla's food consumer section! Food. Log in to get updated >>>


A visit to Esem's Bamba factory (photo: Yossi Tsipkis, editing: Lior Naor)

You will have to believe us when we say that this is not an easy job, not easy at all.



To try all the new products that come out to the Israeli market (and sometimes outside of it as well), to taste in front of everyone, deliveries and more deliveries, paper bags that accumulate in the office (and at home), a never-ending feeling of satiety.



Seriously, it's harder than it looks, and no one is paying you to go to the gym, or compensating you for the FOMO that quickly develops in your mind.



For all the articles in the "New on the Shelf" section



, however, the "New on the Shelf" section, for its tasters, curious and loyal consumers, has set off again, determined and mission-oriented.

And this time - an elimination snack, a positive caffeinated wake-up call and also the most interesting board game at the moment.

Yes, we are very eclectic.



enjoy your meal!

Pint Magnum Gold, Strauss ice creams

Magnum Gold Pint of Strauss Ice Creams (Photo: Studio Strauss)

Magnum's (very) successful pint series is expanding with a golden ice cream version.



This is Magnum Gold in pint format, which is actually a biscuit-flavored cream ice cream with cinnamon toffee and white chocolate ripple, and a shell with white chocolate and caramel, cinnamon-flavored biscuit fragments and caramelized pecans.

The result of all these words is a sweet treat (maybe even a little too sweet), which requires a few minutes of restraint after the freezer, a hand movement that releases knacks, and a justified dedication.



In two words: a board game.

New on the shelf

McDonald's, this is neither the time nor the place for restraint

To the full article

Cheddar potato chips, Strauss

Strauss Cheddar Potato Chips (Photo: Studio Strauss)

Elite's popular snack expands shelves with a new flavor, in the form of cheddar potato chips.



This is a 50 gram fur version which by its very characteristics provides more flavor and less cheese, but all of this is dwarfed as soon as the bag is opened, and the hand starts to pull out.



In three words: eliminated, obviously eliminated.

Breadcrumbs, Master Chef

Bread crumbs from Master Chef (Photo: Nimrod Sanders)

International Schnitzel Day led the "Master Chef" brand to a requested launch, in the form of a breadcrumb series.



It is a crispy square of golden breadcrumbs, seasoned breadcrumbs (with sesame, garlic and herbs), panko crumbs and nuggets coating (which only requires water to create the batter).

Price: 6.90-12.90.



The bags were opened with the joy of a house that knows it is now going to smell of happy frying, tried each separately, and provided receipts for statements, with a classic, a successful twist of seasoning, excellent Asian crispness, and also a shortcut on your way to the pan.



In three words: every day is a holiday.

Congo capsules, Elite

Congo Capsules of Elite (Photo: Studio Strauss)

International Women's Day led Elite to focus on women-owned coffee farms, as part of the great "More than a Cup" project.



The result is "Congo capsules", which are made from organic Arabica beans, and are especially suitable for espresso and cappuccino.

These two drinks were prepared quickly, provided a very good aroma, a deep taste, and above all a good feeling of a good deed (which is also accompanied by a donation of one shekel from each case sold to the Yasmin Association, which leads the promotion of women-owned businesses throughout the country).



In two words: good morning.

Protein Max, City food supplements

City Supplements Protein Max Snacks (Photo: Vicky Kravski)

The company specializing in food supplements for athletes developed and launched "Protein Max", a series of protein bars that declares little sugar.



The series includes, for now, snacks in the flavor of cheesecake, coconut and salted caramel (special and excellent), salted caramel (fun), cookie cream and caramel (a real dessert) as well as chocolate and caramel (a little mature and our favorite) - each of them with about 31 gram of protein and about 2.2-3.5 grams of sugar.

Price: NIS 11-17 for snacks weighing 62 grams and 91 grams.



In one word: to the maximum.

Vineyards series, Carmel Wineries

The Vineyards series of Carmel Wineries (Photo: Eyal Keren)

The old Israeli winery is expanding its flagship brand and at the same time updating the design of the Vineyards series.



The new sub-category, under the umbrella of Carmel Signature, currently includes five new wines - a fruity and delicious Cabernet Petit Verdot 2020, a dry and strong Cabernet Sauvignon 2020, a deep Petit Verdot 2020, a dry and balanced Chardonnay 2021, as well as an aromatic White Blend (Volcanic White) 2021 Fresh and springy.



In one word: Cheers!

  • Food

  • consumption

Tags

  • New on the shelf

  • Magnum

  • Ice cream

  • potato chips

  • schnitzel

  • coffee

  • protein

  • wine

Source: walla

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