Nestlé has entered YFood.
A number of streamers then ended their advertising partnership.
Critics accuse them of hypocrisy.
Hamburg – YFood has been a popular sponsor with Twitch streamers.
In the meantime it has become known that Nestlé wants to invest in the start-up and buy minority shares.
A number of influencers are therefore ending their partnership with YFood.
Some fans celebrate it, while others accuse the streamers of hypocrisy.
Nestlé deal with YFood causes broken deals – critics accuse streamers of hypocrisy
Nestlé invests diligently:
Nestlé joins YFood and scares streamers away.
The food conglomerate buys a minority stake in the "Lion's Den" startup, which really took off through sponsorships by small Twitch streamers before it could be found in a number of supermarkets.
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Nestlé joins YFood and triggers boycott among streamers
© IMAGO: YAY Images / YFood / Nestlé (montage)
Not all streamers leave YFood:
most streamers justify their exit by not wanting to be indirectly paid by Nestlé.
However, not all streamers are getting out of their advertising partnership with the so-called drinking meal.
Fritz Meinecke continues to advertise YFood and is criticized for it.
Nestlé deal causes streamers to flee YFood – that's why fans criticize it as hypocrisy
Calls of hypocrisy are loud:
But criticism is also being raised against the streamers who are getting out of their YFood partnerships.
Some critics accuse the streamers of hypocrisy.
There are essentially two arguments.
If you boycott YFood because a large corporation is behind it, you also have to boycott all other products from large corporations.
The product YFood was already heavily criticized because there were almost no vegan products and because the ingredients are not as healthy as the marketing promises.
The boycott of large corporations:
Nestlé is repeatedly criticized for various scandals.
Accordingly, the calls for a boycott of the large corporation are quickly heard.
In the case of YFood and Streamer too, pitchforks and torches were quickly laid out on Twitter as a precaution.
There was criticism for this, because after all, Nestlé is not the only large corporation whose groceries are bought in bulk.
Alex Khan shared an overview of the “big players” on Twitter.
Since YFood and their creators are being given a one-on-one through the planned participation of Nestle, here is my favorite chart of the participations of the big players.
#nestle #yfood #perspective pic.twitter.com/ACYrkMvGSI
— Alex Khan (@alexkhantv) February 28, 2023
The product is not that good:
The second point of criticism concerns YFood as a product itself. On the one hand, it is criticized that YFood mainly uses cow's milk instead of plant-based alternatives.
On the other hand, it is about the fact that the promised "meal" is not as healthy as advertised, since with YFood, for example, it causes blood sugar to skyrocket and triggers a calorie deficit.
YouTuber AlexiBexi summarized this in a humorous video.
What's next?
At the time of publication (03/03/2023, 12 p.m.), more and more streamers are registering and announcing that they are ending their advertising partnership with YFood.
What that means for individual streamers is difficult to estimate.
YFood was considered a potent sponsor who paid well.
Smaller streamers in particular must know how to fill this financial gap before they carelessly give up a partnership.
List of rubrics: © IMAGO: YAY Images / YFood / Nestlé (montage)