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When models go green

2023-03-03T15:23:32.410Z


FIGARO DEMAIN - Going against the current of "fast fashion", a handful of models, social networks as megaphones, choose to work exclusively for eco-responsible brands.


This is an eco-cornelian case.

How to be a model, when we challenge ambient consumerism and call for eco-responsibility?

Adeline Jouan, who put her first shoe under the flashes at 20, then appeared in the pages of

Vogue, Elle

or

Madame Figaro,

intends to defend this position.

Viscerally attached to the preservation of the environment, as evidenced by her master's degree in management of ecosystems and natural environments, the 30-year-old struggled to cut this Gordian knot.

“After an attempt at a job that did not correspond to my vision of work in the environmental sector, I stayed in modeling, which I also liked and had served me to live and finance my studies.

But I had the impression of becoming schizophrenic,

she explains.

From now on, I refuse shooting proposals for brands whose bad environmental practices I deplore.

The agencies I work with accept it quite well.

But…

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Source: lefigaro

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