Meta is creating a new working group to bring generative Artificial Intelligence - which creates text and images - to its products such as Instagram and WhatsApp and thus create "pleasant experiences".
The move, announced in a Facebook post by Mark Zuckerberg who has so far plunged headlong into the metaverse, comes as big tech companies like Microsoft and Google have already incorporated advances in machine learning techniques and artificial intelligence models in the wake of the popular software. ChatGpt.
The Meta working group will unite several teams and will be led by Chris Cox, the company's current Chief Product Officer.
"We're exploring experiences with text (like chat in WhatsApp and Messenger), with images (like Instagram's creative filters and ad formats) and with video and multimodal experiences - writes Zuckerberg - We have a lot of work to do but I'm excited about all the new things we'll be building along the way."
Currently the ChatGpt model created by OpenAI has been integrated into Microsoft products, Snapchat is doing the same while Google is working on its own chatbot called Bard, Amazon is apparently thinking of its software based on Generative Artificial Intelligence and Elon Musk is said to be contact with developers specialized in AI.
Last week, Meta announced its new Artificial Language Model called LLaMA (Large Language Model Meta AI),"