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Edeka cheese advertises “less food waste” – but other details cause rejection


Supermarkets and discounters are increasingly building on sustainability. Edeka also offers corresponding products, but they have a catch.

Supermarkets and discounters are increasingly building on sustainability.

Edeka also offers corresponding products, but they have a catch.

Munich – The topic of climate change has increasingly come into focus worldwide.

The retail trade in Germany tries to produce and sell its offers as environmentally friendly as possible.

The supermarkets and discounters focus on sustainability, for example with campaigns such as the Lidl rescue bag.

And Edeka also offers a food rescue bag – which may also help those affected by poverty to make shopping cheaper.

In addition, Edeka has developed a concept that should go in a similar direction.

"Since the beginning of 2023, Edeka has been offering selected 'Gut & cheap' products in smaller packaging sizes with the small purchase," says the company's website: "This enables needs-based shopping and can help to reduce food waste in your own household." Corresponding products contain an imprint.

A Reddit user found it on a pack of cheese in his trusted store.

Edeka offers cheese with "less food waste" - the product still causes a lot of criticism

Apparently he bought a 150 gram pack of "Mozzarella, sliced, grated" from Edeka's own brand "Good & Cheap".

The imprint “Small purchase.

Small amount.

Less food waste!” identified the cheese as part of the Edeka campaign that aims to reduce food waste.

In principle, a thoroughly honorable approach.

The Reddit user posted a picture of the mozzarella packet and captioned his post, "Now with less content!

For the sake of the environment.” Whether the user meant this ironically or not can only be guessed at.

The reactions of other users were meanwhile rather negative.

Despite Edeka's "Food Waste" campaign, they saw another problem with Edeka cheese, which they did not exactly classify as environmentally friendly.

Edeka: Customers fear “triple packaging waste” because of the “Food Waste” campaign

“Less food waste.

But only three times the packaging waste.

Great deal,” commented one.

"I took a look, before there were 250 grams inside, it was always enough for me for two pizzas, so in the future it means at least twice the packaging waste, so it's time to look for another pizza topping," said another user.

“How did they come up with the idea of ​​less food waste?

It has NOTHING to do with the packaging size," another said.


Edeka has this “Gut & Billig” cheese on offer.

© Screenshot /

But there were also positive reactions.

"There are enough singles (especially older people) for whom the normal packaging is too big and who want exactly that," wrote a Reddit user: "The items are available in addition to the regular packaging sizes.

I have no idea why, out of a bite reflex, 'hidden price increases' are being cried out again.

And if you need more, you don't buy two of them, but the normal pack size, just like before."

Another Edeka product with the “Food Waste” label splits – some users sense deceptive packaging

Another Reddit user compared the “normal” pack size of 200 grams to the “Food Waste” variant of 100 grams for the “Gut & cheap” ham.

And apparently sensed a sham.

"Now new at Edeka.

200 grams becomes 100 grams,” he wrote on his post.

And claimed the selling price: "The 200 grams cost 1.79 euros.

The 100 grams 1.59 euros.”

It would indeed be a glaring price difference between the different pack sizes.

Even if consumers have always had to pay significantly more for smaller pack units than for a larger pack.

The accusation of a deceptive package should nevertheless go a little too far.

Because Edeka still offers the original pack size of the respective products in addition to the "Food Waste" packs.

Edeka initially did not comment

on an inquiry from about the “Food Waste” campaign and possible reservations from some customers.

A spokeswoman said they wanted to investigate the case first.

Another Edeka customer recently complained about an alleged deceptive package.

But his complaint earned plenty of mockery.

Rubric list image: © Screenshot /

Source: merkur

All life articles on 2023-03-07

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